Dairy & F&B Channel Sales Executive – Sarawak

Private Advertiser; Kuching; On-site; MYR 42,000 - 78,000; Full time

Job summary

Private Advertiser is seeking a proactive Sales Representative (Dairy / F&B Channel) to grow our dairy product footprint across cafes, bakeries, restaurants, hotels, and food manufacturers in Kuching and the wider Sarawak region.

You will prospect new F&B accounts, build lasting relationships with decision-makers, present samples, negotiate terms, and coordinate with logistics to ensure timely, temperature-controlled deliveries while tracking opportunities in a CRM system.

Qualifications

• Experience in corporate, route, or business development in F&B or dairy sectors.
• Strong knowledge of Sarawak F&B landscape and purchasing habits.
• Excellent negotiation, communication, and relationship-building skills.
• Knowledge of cold-chain logistics, shelf-life, and food safety.
• Self-motivated with a proven sales-target track record.

Responsibilities

• Prospect and onboard new F&B accounts across Kuching and Sarawak.
• Manage relationships with head chefs, purchasing managers, and owners.
• Present samples, run taste tests, and tailor product solutions.
• Negotiate terms, pricing, and supply contracts to hit targets.
• Coordinate with logistics to ensure timely, temperature-controlled delivery.
• Maintain CRM records of interactions, orders, and pipeline.

Skills

Sales experience

F&B industry knowledge

Negotiation skills

CRM software

English and Bahasa Malaysia

Driving license

Tools

CRM systems

Job description

Private Advertiser is seeking a proactive Sales Representative (Dairy / F&B Channel) to grow our dairy product footprint across cafes, bakeries, restaurants, hotels, and food manufacturers in Kuching and the wider Sarawak region.

You will prospect new F&B accounts, build lasting relationships with decision-makers, present samples, negotiate terms, and coordinate with logistics to ensure timely, temperature-controlled deliveries while tracking opportunities in a CRM system.