Area Sales Executive - GT (Johor Bahru)

Lactalis-Mainland Dairy; Johor Bahru; On-site; MYR 70,000 - 110,000; Full time

Job summary

Lactalis-Mainland Dairy in Johor Bahru seeks a results-driven Sales Manager to lead the distributor sales team and deliver agreed targets across General Trade channels. You will drive execution plans, partner with key outlets, and oversee monthly reviews to ensure strong field performance in distribution, merchandising, and ROI-driven activities.

The role requires a Bachelor’s degree and 2–3 years’ FMCG sales experience with GT exposure; travel within the territory is expected.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 2–3 years’ proven sales experience in FMCG, with exposure to General Trade and/or LKA.
• Strong understanding of sales fundamentals, trade execution, and commercial processes.
• Confident communicator with excellent verbal and written skills.
• Strong negotiation skills with the ability to influence and close effectively.
• Customer‑centric mindset with proven relationship-building capability.
• Strong analytical skills—able to interpret sales data and market trends to drive decisions.
• Effective problem-solving skills and ability to manage challenging situations professionally.
• Excellent planning, time management, and organizational skills.
• Proficient in CRM tools and Microsoft Office (Excel, PowerPoint, Word).
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Deliver sales volume and net revenue in line with targets.
• Manage distributor trade spend within budget, including terms, claims, and returns.
• Provide clear, timely reporting on outcomes and results.
• Build strategic partnerships with key outlets for sustainable growth.
• Conduct monthly Distributor Business Reviews to assess capability and execution.
• Drive in‑store excellence and track 5Ps across categories and customers.
• Coordinate with CROs and customers on plans, schedules, and investments.
• Track spend and collaborate with Sales Finance for accountability.
• Support business development initiatives (sampling, roadshows) to enhance execution and visibility.
• Own delivery of sales and distribution targets across assigned customers/channels.

Skills

Distributor management

Sales fundamentals

Trade execution

Analytical skills

Negotiation

Customer-centric mindset

Relationship building

Planning & time management

Verbal & written communication

Travel readiness

Education

Bachelor’s degree in Business Administration/Marketing or related field

Tools

CRM tools

Microsoft Office (Excel, PowerPoint, Word)

Job description

• Manage the distributor sales team to consistently deliver agreed sales objectives and performance targets.
• Drive execution excellence by ensuring distributors implement approved action plans on time, and provide clear, timely reporting on outcomes and results.
• Build and strengthen strategic partnerships with key outlets, creating sustainable growth through best-in‑class customer engagement.
• Conduct monthly Distributor Business Reviews to assess capability and infrastructure, and to ensure strong field execution across sales performance, call effectiveness, numeric distribution, service levels, and merchandising standards.
• The role is based in Johor Bahru and covering outstations area i.e. Mersing, Desaru & Penggerang

Key Accountabilities

• Deliver sales volume (tons/cartons) and net revenue in line with agreed targets.
• Manage customer trade spend (GTN) within budget, including trading terms, claims, and product returns.

Category & Customer Strategy

• Apply the customer prioritization framework to identify where to win and how to grow.
• Translate priorities into clear customer tactics and execution plans.

Commercial Planning & Forecasting

• Execute operational plans aligned to the activity grid (SMAP) and overall channel strategy.
• Provide accurate, timely bottom‑up forecasts using historical performance, market trends, and customer insights.

Category Execution & Market Activities

• Communicate plans, activity schedules, and investment/spend clearly and on time to CROs and key customers.
• Track and control trade spend in collaboration with CROs, customers, and Sales Finance.
• Support business development initiatives (e.g., sampling, roadshows) to strengthen in‑market execution and visibility.

In-Store Excellence

• Drive “Picture of Success” in‑store execution and track performance across the 5Ps (Product, Price, Place, Promotion, POSM).
• Implement channel‑specific execution standards and continuously improve effectiveness through ROI analysis.
• Coordinate merchandising agencies to ensure high‑quality, on‑time execution.
• Provide fast, actionable feedback to internal and external stakeholders on store‑level issues and opportunities.
• Ensure rapid and effective rollout of innovations, including NPD launches, events, promotions, and POSM deployment.

Channel / Customer / Account Management

• Review distributor performance professionally through Monthly Distributor Business Reviews and agree action plans to address gaps and unlock opportunities.
• Own delivery of sales and distribution targets across assigned customers/channels.
• Ensure CROs execute company promotional activities effectively across all General Trade channels.
• Conduct distribution audits during market visits and follow up on corrective actions with relevant CROs.
• Partner with the Area Sales Manager and distributor field teams to resolve trade and operational issues through regular monthly reviews.

People & Self-Development

• Own and actively drive your individual development plan.
• Participate in training and capability‑building programs to continually strengthen performance.

Key Requirements

• Bachelor’s degree (preferred: Business Administration, Marketing, or related field).
• 2–3 years’ proven sales experience, ideally in FMCG, with exposure to General Trade and/or LKA.
• Strong understanding of sales fundamentals, trade execution, and commercial processes.
• Confident communicator with excellent verbal and written skills.
• Strong negotiation skills with the ability to influence and close effectively.
• Customer‑centric mindset with proven relationship‑building capability.
• Strong analytical skills—able to interpret sales data and market trends to drive decisions.
• Effective problem‑solving skills and ability to manage challenging situations professionally.
• Excellent planning, time management, and organizational skills.
• Proficient in CRM tools and Microsoft Office (Excel, PowerPoint, Word).
• Willingness to travel extensively within the assigned territory.

Be Part of Dairy’s Future

Great people continue to power this business forward. Our people thrive within a positive working environment, a collaborative and caring culture and leadership that continues to inspire.

We believe in you bringing your best and most authentic self to work and we want you to succeed in a way that allows you to win, in every aspect of your life. We strongly encourage applications from individuals of all backgrounds, as well as those from diverse cultural and social communities. Our team is dedicated to supporting your professional development and personal wellbeing.

We look forward to the possibility of you joining our inclusive team.