FOOD SERVICE SALES REPRESENTATIVES

Private Advertiser; Kuching; On-site; MYR 42,000 - 78,000; Full time

Job summary

Private Advertiser is seeking a proactive Sales Representative (Dairy / F&B Channel) to grow our dairy product footprint across cafes, bakeries, restaurants, hotels, and food manufacturers in Kuching and the wider Sarawak region.

You will prospect new F&B accounts, build lasting relationships with decision-makers, present samples, negotiate terms, and coordinate with logistics to ensure timely, temperature-controlled deliveries while tracking opportunities in a CRM system.

Qualifications

• Experience in corporate, route, or business development in F&B or dairy sectors.
• Strong knowledge of Sarawak F&B landscape and purchasing habits.
• Excellent negotiation, communication, and relationship-building skills.
• Knowledge of cold-chain logistics, shelf-life, and food safety.
• Self-motivated with a proven sales-target track record.

Responsibilities

• Prospect and onboard new F&B accounts across Kuching and Sarawak.
• Manage relationships with head chefs, purchasing managers, and owners.
• Present samples, run taste tests, and tailor product solutions.
• Negotiate terms, pricing, and supply contracts to hit targets.
• Coordinate with logistics to ensure timely, temperature-controlled delivery.
• Maintain CRM records of interactions, orders, and pipeline.

Skills

Sales experience

F&B industry knowledge

Negotiation skills

CRM software

English and Bahasa Malaysia

Driving license

Tools

CRM systems

Job description

We are seeking a proactive and relationship-driven Sales Representative (Dairy / F&B Channel) to join our team in Kuching, Sarawak. In this role, you will focus on expanding our footprint across the food and beverage industry by supplying premium dairy products—including fresh milk, cheese, butter, and cream—to cafes, bakeries, restaurants, hotels, and food manufacturers.

What You'll Be Doing

Prospecting and onboarding new F&B accounts (cafes, bakeries, restaurants, hotels, and central kitchens) across Kuching and the broader Sarawak region.

Managing relationships with key F&B decision-makers, including head chefs, purchasing managers, and business owners.

Presenting dairy product samples, conducting taste tests, and recommending tailored product solutions based on menu requirements.

Negotiating commercial terms, volume pricing, and supply contracts to hit monthly and quarterly sales targets.

Coordinating with logistics and cold-chain teams to ensure timely delivery and proper temperature-controlled handling of dairy inventory.

Monitoring market trends, competitor pricing, and emerging F&B concepts to identify new growth opportunities.

Maintaining detailed records of client interactions, orders, and sales pipelines using CRM software.

What We're Looking For

Proven experience in corporate sales, route sales, or business development, preferably within the F&B, dairy, FMCG, or food service sectors.

Strong understanding of the local F&B landscape and key commercial purchasing habits in Sarawak.

Excellent negotiation, communication, and relationship-building skills.

Basic understanding of cold-chain logistics, product shelf-life considerations, and food safety standards.

Self-motivated with a track record of meeting or exceeding sales targets.

Proficiency with CRM systems and basic office applications.

Fluency in English and Bahasa Malaysia (knowledge of local dialects like Mandarin is an advantage for client relations).

Valid driving license and willingness to travel locally within the region to visit client locations.