Customer Development Partner (Alcohol)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

Randstad Malaysia is seeking a Customer Development Partner for a prestigious Wine & Spirits MNC based in Kuala Lumpur. This role focuses on managing key accounts within the Central Region's On-Trade/HORECA channel, requiring strong relationship management skills and familiarity with the nightlife scene.

The ideal candidate will have a minimum of 2 years' FMCG sales experience, with a professional demeanor in social settings. Responsibilities include brand representation, contract negotiation, and maintaining market share against competitors.

Qualifications

• Minimum 2 years of FMCG sales experience in HORECA sector.
• Comfortable with business entertainment and late-night hours.
• Energy and professionalism in social settings.

Responsibilities

• Be the face of the brand in the Central entertainment scene.
• Negotiate pouring contracts and secure brand visibility.
• Defend key accounts from competitors and ensure operational excellence.
• Gather intelligence on competitor pricing and trends.

Education

Associate Degree/Diploma

Job description

We are currently looking for a Customer Development Partner for one of the world's most prestigious Wine & Spirits MNCs, renowned for an iconic portfolio of premium cognac, whisky, and white spirits brands. This role will own the Central Region's On-Trade/HORECA channel, managing key accounts across Bars, Restaurants, Nightclubs, and KTVs.

• Reporting to: Sales Manager
• Team size: sole contributor
• Join a global wines & spirits player under this high‑octane commercial role - designed for a relationship builder who thrives in the nightlife scene.

The role

• Own the Night: Be the face of the brand in the Central entertainment scene. You will conduct frequent field visits to build influence with outlet owners, managers, and influencers.
• Drive Commercial Wins: Negotiate pouring contracts, secure premium visibility, and execute trade promotions that keep our brands top‑of‑mind for consumers.
• Protect Market Share: Aggressively defend key accounts from competitors by maintaining superior relationships and ensuring operational excellence (stock availability, payment collection).
• Be the Market Expert: Gather on‑ground intelligence regarding competitor pricing, promotions, and consumer trends to stay one step ahead.

The experience

• Minimum 2 years of FMCG sales experience, specifically across the on‑trade or food service (HORECA) sector. Candidates from non‑FMCG backgrounds with a strong interest towards the alcohol industry and solid commercial acumen are encouraged to apply.
• Candidates must be comfortable with business entertainment and occasional late‑night working hours, replacement leaves will be provided as necessary.
• This role requires energy, social stamina, and the ability to maintain professionalism in social settings.

Skills

No additional skills required.

Qualifications

No additional qualifications required.

Education

Associate Degree/Diploma.