Trade Marketing Manager

Asahi Holdings Southeast Asia Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 160,000; Full time

Job summary

Asahi Holdings Southeast Asia Sdn Bhd is seeking a skilled Trade Marketing Manager to develop and execute trade marketing plans, promotions, and activation programs that strengthen brand visibility and drive sales across assigned channels.

You will collaborate with Sales, Marketing and Distributor teams to ensure effective in-market activities, manage POSM deployment and monitor market trends to support commercial decisions.

Qualifications

• Bachelor’s degree in marketing, business administration or related field.
• Minimum 5 years of experience in trade/channel marketing or FMCG roles.
• Experience in beverage/alcohol brands is an advantage.

Responsibilities

• Develop and execute trade marketing plans, promotions and activations.
• Support channel activation across on-trade and off-trade channels.
• Coordinate with sales, distributors and agencies for execution.
• Manage POSM development, deployment and merchandising per guidelines.
• Monitor market trends and competitor activity to inform decisions.
• Track trade marketing activities, budgets and campaign effectiveness.
• Collaborate with cross-functional teams including Sales, Marketing, Finance and Supply Chain.

Skills

Trade Marketing

Channel Marketing

Brand Activation

Stakeholder Management

MS Office

Education

Bachelor's Degree in Marketing or related

Tools

MS Office

Job description

The Trade Marketing Manager will support the development and execution of trade marketing initiatives to strengthen brand visibility, drive sales growth, and enhance market presence across assigned channels. The role will work closely with Sales, Marketing, and Distributor teams to execute effective in-market activities aligned with business objectives.

Key Responsibilities

• Develop and execute trade marketing plans, promotions, and activation programs aligned with brand and sales strategies.
• Support channel activation initiatives across on-trade and off-trade channels to improve brand visibility and customer engagement.
• Coordinate with Sales teams, distributors, and external agencies to ensure smooth execution of trade activities.
• Manage POSM development, deployment, and merchandising activities in line with brand guidelines.
• Monitor market trends, competitor activities, and provide insights to support commercial decisions.
• Track trade marketing activities, budgets, and campaign effectiveness.
• Collaborate with cross-functional teams including Sales, Marketing, Finance, and Supply Chain.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• Minimum 5 years of experience in Trade Marketing, Channel Marketing, Brand Activation, or FMCG commercial roles. Candidates should be comfortable working in an alcohol-based organization and supporting alcohol beverage brands.
• Experience in the beverage, alcohol, FMCG, or consumer goods industry will be an advantage.
• Good understanding of trade marketing principles, customer engagement, and channel execution.
• Strong communication, project management, and stakeholder management skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Ability to work independently with strong attention to detail and execution focus.