Brand Manager

Atomic Recruitment SEA; Kuala Lumpur; On-site; MYR 120,000 - 210,000; Full time

Job summary

Atomic Recruitment SEA is seeking a seasoned brand leader to develop and execute brand strategies that build equity and drive market share across premium beverages. You will oversee end-to-end brand management, including strategic planning, marketing activation, budget control, consumer insights, and cross-functional collaboration to deliver brand objectives.

The role requires strong digital marketing know-how, analytical thinking, and a commercially driven mindset to balance brand-building with

Qualifications

• Minimum 5 years of experience in brand management, marketing, or integrated communications.
• Experience in premium consumer goods, luxury, lifestyle, beverage or related industries is an advantage.
• Strong understanding of digital marketing, consumer engagement, and media planning.
• Excellent strategic thinking, analytical, presentation, and project management skills.
• Commercially driven with the ability to balance brand-building and business results.

Responsibilities

• Lead brand reviews and strategic planning sessions to identify growth opportunities and key business challenges.
• Develop and execute comprehensive brand strategies and annual marketing plans aligned with brand positioning and business objectives.
• Plan, execute, and evaluate integrated marketing campaigns across digital, media, PR, sponsorship, and experiential channels.
• Develop innovative consumer engagement initiatives that strengthen brand awareness and affinity.
• Work closely with Sales and Trade Marketing teams to develop channel-specific activation plans and promotional initiatives.
• Support distribution expansion, volume growth, and commercial objectives across key channels.
• Ensure effective in-market execution of campaigns and activations through regular field engagement.
• Manage advertising and promotion budgets to ensure optimal allocation of resources.
• Build advocacy through both digital and offline engagement initiatives.

Skills

Brand management

Marketing strategy

Digital marketing

Campaign planning

Analytics

Job description

A global leader in the high-end alcohol brands and operating in more than 100 countries. They focus on building the brands through consumer-centric marketing, innovative experiences, digital engagement, and strong commercial partnerships. It is known for its entrepreneurial culture, emphasis on brand building, and commitment to responsible consumption.

About the role:

This role will be responsible for developing and executing brand strategies that drive brand equity, consumer engagement, market share growth, and commercial performance. You will oversee end-to-end brand management, including strategic planning, marketing activation, budget control, consumer insights, and collaboration with cross-functional teams to ensure successful delivery of brand objectives.

Key responsibilities:

• Lead brand reviews and strategic planning sessions to identify growth opportunities and key business challenges.
• Develop and execute comprehensive brand strategies and annual marketing plans aligned with brand positioning and business objectives.
• Plan, execute, and evaluate integrated marketing campaigns across digital, media, PR, sponsorship, and experiential channels.
• Develop innovative consumer engagement initiatives that strengthen brand awareness and affinity.
• Work closely with Sales and Trade Marketing teams to develop channel-specific activation plans and promotional initiatives.
• Support distribution expansion, volume growth, and commercial objectives across key channels.
• Ensure effective in-market execution of campaigns and activations through regular field engagement.
• Manage advertising and promotion budgets to ensure optimal allocation of resources.
• Build advocacy through both digital and offline engagement initiatives.

Key requirements:

• Min 5 years of experience in brand management, marketing, or integrated communications.
• Experience within premium consumer goods, luxury, lifestyle, beverage, or related industries is an advantage.
• Strong understanding of digital marketing, consumer engagement, and media planning.
• Excellent strategic thinking, analytical, presentation, and project management skills.
• Commercially driven with the ability to balance brand-building and business results.