Cross-Channel Performance Marketing Lead

Admiral; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Admiral in Kuala Lumpur, Malaysia seeks a seasoned Performance Marketing professional to drive cross-channel campaigns, optimize ads, and manage budgets. You will research audiences, set up accounts across channels, implement tracking, and continuously improve creative performance through testing.

Strong BI and data interpretation skills are essential for turning insights into action. The role emphasizes a balance of strategic planning, hands-on optimization, and clear reporting to clients, with

Qualifications

• 3–5 years of proven experience in Performance Marketing with knowledge of paid ads (Google Ads, Meta, LinkedIn, Instagram, TikTok).
• Experience with dashboards and business intelligence tools.
• High level of analytical and BI skills; able to turn data into actionable plans.
• Experience with day-to-day optimization of accounts; CRO familiarity is a plus.

Responsibilities

• Strategic campaign planning across cross-channel performance marketing stacks.
• Audience and targeting research following a strategic campaign plan.
• Set up of accounts, campaigns and ads across different channels.
• Integration and setup of tracking tools and conversions across accounts.
• Daily performance optimization of channels toward best results.
• Optimize creative performance per channel through A/B testing.
• Manage daily budgets and pacing.
• Prepare daily/weekly/monthly client reports and automate reporting where possible.

Skills

Performance marketing

Paid ads platforms

Analytics

Data-driven decisions

Google Ads

Tools

Dashboards

BI tools

Conversion tracking tools

Job description

Admiral in Kuala Lumpur, Malaysia seeks a seasoned Performance Marketing professional to drive cross-channel campaigns, optimize ads, and manage budgets. You will research audiences, set up accounts across channels, implement tracking, and continuously improve creative performance through testing.

Strong BI and data interpretation skills are essential for turning insights into action. The role emphasizes a balance of strategic planning, hands-on optimization, and clear reporting to clients, with