Senior Performance Marketing Lead: Growth & Mentorship

Admiral; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

Admiral is seeking an experienced Performance Marketing Leader in Kuala Lumpur to drive cross-channel campaigns across Google, Meta, LinkedIn, and TikTok. You will optimize budgets, research audiences, and set up tracking to deliver measurable results.

You will also mentor junior teammates, build dashboards, and automate regular client reports, ensuring data-informed decisions and scalable outcomes in a dynamic, employee-first environment.

Qualifications

• Minimum 5 years of proven experience in performance marketing with knowledge on paid ads (Google/Meta/LinkedIn/TikTok/Instagram).
• Experience with dashboards and business intelligence tools.
• High level of analytical and business intelligence skills.
• Ability to interpret data and turn insights into actionable plans.
• Experience day-to-day optimization of accounts.
• Familiarity with marketing automation is a plus.
• Familiarity with conversion rate optimization is a plus.
• Familiarity with SEO is a plus.
• Experience guiding and mentoring juniors is a plus.

Responsibilities

• Strategic campaign planning of cross-channel performance marketing stacks.
• Audience and targeting research following a strategic campaign plan.
• Set up of accounts, campaigns and ads across different channels.
• Integration and setup of tracking tools and conversions or pixels across accounts.
• Optimize performance marketing channels on a daily basis towards best results.
• Optimize creative performance per channel through A/B testing.
• Optimization and management of daily budgets.
• Prepare daily, weekly, and/or monthly reports for clients with the ability to automate reports.
• Guide, mentor, coach junior team members on day-to-day operation by sharing knowledge and expertise of performance marketing.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Analytics

A/B testing

Budget optimization

Tools

Dashboards

BI tools

Marketing automation

SEO basics

Job description

Admiral is seeking an experienced Performance Marketing Leader in Kuala Lumpur to drive cross-channel campaigns across Google, Meta, LinkedIn, and TikTok. You will optimize budgets, research audiences, and set up tracking to deliver measurable results.

You will also mentor junior teammates, build dashboards, and automate regular client reports, ensuring data-informed decisions and scalable outcomes in a dynamic, employee-first environment.