Head of Digital Performance & Personalisation

Malaysia Airlines; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Malaysia Airlines seeks a seasoned Lead, Digital Performance Marketing to drive initiatives across organic and paid channels, boost conversions, and grow revenue through data-driven personalisation and Adobe Target optimisation.

You will own end-to-end implementation, performance measurement and multi-project delivery, coordinating with cross‑functional teams across technology, product, UX/UI, content and media.

Qualifications

• Degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science or related discipline.
• 5–7 years of digital performance marketing, personalisation, CRO or digital analytics experience.

Responsibilities

• Lead digital performance marketing initiatives across organic and paid channels.
• Drive conversion and revenue growth through data-driven personalisation and Adobe Target optimisation.
• Manage end-to-end implementation, performance measurement and multiple projects to ensure timely delivery.
• Coordinate solution design, technical specifications, UAT, tracking, reporting and troubleshooting.
• Analyse customer behaviour and test results to improve conversion, revenue and customer experience.
• Collaborate with technology, product, UX/UI, content, marketing and media teams.

Skills

Digital performance marketing

Personalisation

Conversion rate optimisation

Digital analytics

Paid media

Adobe Target

Adobe Analytics

A/B testing

Stakeholder management

Project management

Decision making

Results orientation

Analytical and data-driven

Customer-centric

Collaboration

Leadership

Education

Degree in Marketing or related field

Tools

Adobe Target

Adobe Analytics

Job description

Malaysia Airlines seeks a seasoned Lead, Digital Performance Marketing to drive initiatives across organic and paid channels, boost conversions, and grow revenue through data-driven personalisation and Adobe Target optimisation.

You will own end-to-end implementation, performance measurement and multi-project delivery, coordinating with cross‑functional teams across technology, product, UX/UI, content and media.