Senior Performance Marketing Lead - Cross-Channel Growth

Admiral; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Reasonable hours

Transparent career path

Annual salary reviews

Job summary

Admiral in Kuala Lumpur is seeking an experienced Senior Performance Marketing Manager to lead cross-channel campaigns across Google Ads, Meta, LinkedIn, TikTok and Instagram. You will set up accounts, optimize budgets, and drive performance with data-driven insights, while mentoring junior teammates in a fast-growing agency environment.

You will develop audience targeting, implement tracking, build dashboards, and translate data into actionable plans to achieve client goals and maintain

Qualifications

• Minimum 5 years of proven experience in performance marketing field with knowledge on paid ads such as Google Ads, Meta, LinkedIn, Tik Tok, Instagram, etc
• Experience with dashboards and business intelligence tools
• Poses high level of analytical and business intelligence skills
• Experience interpreting data while turning insights into actionable plans
• Experience with the day-to-day optimization of accounts
• Familiarity with marketing automation is a plus
• Familiarity with conversion rate optimization is a plus
• Familiarity with SEO is a plus
• Experience in guiding, mentoring junior team members is a plus

Responsibilities

• Strategic campaign planning of cross-channel performance marketing stacks
• Audience and targeting research following a strategic campaign plan
• Set up of accounts, campaigns and ads across different channels
• Integration and setup of tracking tools and conversions or pixels across accounts
• Optimize performance marketing channels on a daily basis towards best results
• Optimize creative performance per channel through A/B testing
• Optimization and management of daily budgets
• Prepare daily, weekly, and or monthly reports for clients with the ability to automate reports
• Guide, mentor, coach junior team members on day to day operation by sharing knowledge and expertise of performance marketing.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Analytics

Business intelligence

Tools

Dashboards

BI tools

Job description

Admiral in Kuala Lumpur is seeking an experienced Senior Performance Marketing Manager to lead cross-channel campaigns across Google Ads, Meta, LinkedIn, TikTok and Instagram. You will set up accounts, optimize budgets, and drive performance with data-driven insights, while mentoring junior teammates in a fast-growing agency environment.

You will develop audience targeting, implement tracking, build dashboards, and translate data into actionable plans to achieve client goals and maintain