APAC Performance Marketing Lead

eClerx LLC; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

eClerx is seeking a Digital & Performance Marketing AM for Travel in Kuala Lumpur to lead full-funnel media planning, app acquisition, and regional growth initiatives across APAC, outside Southeast Asia.

You will manage substantial regional budgets, guide external agencies, optimize paid channels, and collaborate with cross-functional teams to drive CAC and conversion rate improvements. This role is based in Malaysia and requires hands-on expertise in major performance marketing channels.

Qualifications

• Bachelor’s degree in any related field.
• 5-6 years of experience in digital planning & executing at scale.
• Track record of driving performance marketing across APAC region.
• Experience in APAC - East Asia, India &/or ANZ preferred.
• Deep expertise in regional performance marketing channels (Google, Facebook and more).
• Solid understanding of attribution models and MMPs.
• Experience with bid strategies and landing page optimization to maximize channel performance.
• Hands-on experience with Facebook Business Manager, Google Ads Manager, Appsflyer, and Programmatic DSPs.

Responsibilities

• Design and champion media strategies for User Acquisition.
• Lead automation and optimization of paid channels to maintain high conversion quality.
• Partner with agencies and tracking partners to ensure robust measurement and data flow.
• Collaborate with country and marketing teams to improve funnel health and results.
• Lead relationships with external media agencies, evaluating workflows and negotiations.

Skills

Digital media planning

Budget governance

Channel mastery

Agency management

Attribution & MMPs

Facebook & Google Ads

Mandarin (spoken/written)

Education

Bachelor’s degree

Tools

Facebook Business Manager

Google Ads Manager

Appsflyer

Programmatic DSPs

Job description

eClerx is seeking a Digital & Performance Marketing AM for Travel in Kuala Lumpur to lead full-funnel media planning, app acquisition, and regional growth initiatives across APAC, outside Southeast Asia.

You will manage substantial regional budgets, guide external agencies, optimize paid channels, and collaborate with cross-functional teams to drive CAC and conversion rate improvements. This role is based in Malaysia and requires hands-on expertise in major performance marketing channels.