Content Creator & Social Media Executive

Fashdex Sdn Bhd; Kuala Lumpur; Presencial; MYR 36.000 - 60.000; Jornada completa

Descripción de la vacante

Fashdex Sdn. Bhd. is seeking a creative Content Creator & Social Media Executive to produce engaging fashion content for our women's brands. The role requires planning content, shooting photos and videos, and editing short-form videos across Instagram, TikTok, and Facebook.

You should have a Diploma or Degree in Digital Media or a related field, 1–2 years' experience, and proficiency in CapCut and Canva. Mandarin is a plus and you must be comfortable writing English captions.

Formación

• Diploma or Degree in Digital Media, Mass Communication, Marketing, Multimedia, Creative Media or a related field.
• 1–2 years of relevant experience in content creation or social media.
• Must be able to personally shoot and edit short-form videos.
• Familiar with Instagram Reels, TikTok, Facebook and current social media content formats.
• Proficient in CapCut and Canva. Knowledge of Adobe Premiere Pro, Photoshop or similar software is an advantage.
• Good fashion sense and interest in women's fashion, styling and lifestyle content.
• Able to write clear and engaging English captions.
• Mandarin-speaking ability is an advantage, especially for Xiaohongshu-related content.

Responsabilidades

• Content Planning: Plan monthly and weekly social media content calendars.
• Content Creation: Personally shoot and edit short-form fashion content for platforms.
• Shooting and Production Support: Prepare shot lists and coordinate shoots.
• Social Media Management: Manage daily postings across platforms and monitor engagement.
• Campaign and Retail Support: Create content for launches, campaigns and events.
• Performance Monitoring: Track reach, engagement and growth; compile reports.

Conocimientos

Content creation

Video editing

Social media management

CapCut

Canva

Adobe Premiere Pro

Photography

Caption writing

Brand storytelling

Educación

Diploma in Digital Media

Mass Communication

Marketing

Herramientas

CapCut

Canva

Adobe Premiere Pro

Photoshop

Descripción del empleo

Content Creator & Social Media Executive

Fashdex Sdn. Bhd. is looking for a creative and hands-on Content Creator & Social Media Executive to produce engaging fashion content for our women's fashion brands.

This is not a purely administrative or coordination role. The successful candidate must be able to personally plan content, shoot photos and videos, edit short-form videos and manage daily social media postings.

The candidate should have a strong interest in fashion, styling, visual storytelling and current social media trends.

Key Responsibilities

Content Planning

Plan monthly and weekly social media content calendars according to new arrivals, product launches, festive campaigns, promotions and outlet activities.

Develop content ideas for product highlights, styling tips, best sellers, slow-moving items, behind-the-scenes activities and brand storytelling.

Translate the company's sales priorities into engaging and easy-to-understand social media content.

Propose fresh content concepts that are suitable for the target customers of each brand under Fashdex Sdn. Bhd.

Content Creation

Personally shoot and edit short-form fashion content for Instagram Reels, TikTok, Facebook and other relevant platforms.

Create product styling videos, try-on videos, outfit-matching content, campaign teasers, new-arrival videos, behind-the-scenes content and outlet-based content.

Take clear and attractive product, model and lifestyle photos using a smartphone or camera.

Edit videos using CapCut, Canva, Adobe Premiere Pro or other suitable editing software.

Prepare simple graphics, text overlays, subtitles, transitions and suitable background music.

Write engaging English captions that match the brand's tone and campaign objectives.

Adapt content into different formats for Feed posts, Stories, Reels and TikTok.

Shooting and Production Support

Prepare shot lists, styling references, props and content requirements before each shoot.

Coordinate with models, retail staff, creative team and marketing team during content production.

Guide models on basic poses, movement and presentation during short-form video shoots.

Visit outlets, events or campaign locations when content shooting is required.

Ensure all content is completed according to the agreed posting schedule.

Social Media Management

Manage daily postings across Instagram, Facebook, TikTok and other assigned platforms.

Maintain consistent posting frequency and brand presentation.

Schedule content using Meta Business Suite or other social media management tools.

Monitor comments, direct messages and customer engagement.

Redirect sales, product availability or outlet enquiries to the appropriate team.

Monitor trending formats, music, fashion content and competitor activities.

Keep the brand's social media presence current, active and visually consistent.

Campaign and Retail Support

Create content for new collection launches, festive campaigns, store openings, member promotions, mall events and retail activations.

Produce campaign teasers, countdown posts, styling videos, promotional videos and event recap content.

Support occasional livestreams, influencer collaborations and content partnerships.

Work closely with the sales, marketing and retail teams to ensure content supports current business priorities.

Performance Monitoring

Monitor social media performance, including reach, engagement, follower growth, video views, saves and shares.

Prepare a simple monthly content performance report.

Identify strong-performing content and recommend improvements.

Use performance data to improve future content topics, presentation and posting formats.

Requirements

Diploma or Degree in Digital Media, Mass Communication, Marketing, Multimedia, Creative Media or a related field.

At least 1-2 years of relevant experience in content creation or social media.

Must be able to personally shoot and edit short-form videos.

Familiar with Instagram Reels, TikTok, Facebook and current social media content formats.

Proficient in CapCut and Canva. Knowledge of Adobe Premiere Pro, Photoshop or similar software is an advantage.

Good fashion sense and interest in women's fashion, styling and lifestyle content.

Able to write clear and engaging English captions.

Mandarin-speaking ability is an advantage, especially for Xiaohongshu-related content.

Creative, proactive, organised and able to work within posting deadlines.

Comfortable working in front of or behind the camera when required.

Willing to travel to company outlets or event locations for content shooting.

Experience in fashion, beauty, retail or lifestyle brands is strongly preferred.

Applicants must submit at least one of the following:

TikTok or Instagram account managed

Short-form video samples

Photography or campaign samples

Links to content personally filmed and edited

Applications without relevant content samples may not be shortlisted.

Preferred Skills

Fashion styling and visual presentation

Smartphone photography and videography

Instagram Reels and TikTok content

Meta Business Suite

Basic social media analytics

Livestream and influencer coordination

Important Clarification for Candidates

This is a hands-on content creation position. Candidates must be able to personally develop ideas, shoot content, edit videos and manage postings. Candidates with only social media coordination, customer service or paid advertising experience may not be suitable for this role.

Unlock job insights

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Executive?
• Which of the following types of qualifications do you have?
• Have you worked in a role where you were responsible for brand planning?
• How many years' experience do you have as a Content Creation and Copywriting Executive?
• How much notice are you required to give your current employer?
• How many years' experience do you have as a TikTok Specialist?

What can I earn as a Social Media Executive