SOCIAL MEDIA & CONTENT EXECUTIVE

Credit Bureau Malaysia; Iskandar Puteri; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading social media managing company in Johor, Iskandar Puteri, seeks a Social Media Manager to oversee daily operations across platforms like Instagram and TikTok. Responsibilities include creating engaging content, managing community interactions, and analyzing performance metrics. Ideal candidates will have a degree in Marketing or related fields and 2–4 years' experience in social media or digital marketing. Proficiency in editing tools such as Canva and CapCut is essential, along with strong copywriting skills.

Qualifications

• 2–4 years’ experience in social media, digital marketing or content creation.
• Experience in hospitality, F&B, lifestyle or agency environment preferred.
• Fluent in English; Mandarin proficiency is an advantage.

Responsibilities

• Managed daily social media operations across assigned platforms.
• Conceptualize, shoot, edit, and produce engaging photo/video content.
• Monitor comments, messages and community engagement.
• Assist in influencer partnerships and campaign execution.
• Track monthly social media analytics and performance metrics.

Skills

Social media management

Content creation

Community engagement

Copywriting

Photography

Trend analysis

Education

Diploma/ Degree in Marketing, Communications, Digital Media

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Overview

Managed daily social media operations across assigned platforms including Instagram, TikTok and Xiaohongshu. Plan and maintain monthly content calendars aligned with brand campaigns and business priorities. Schedule, publish and optimize posts based on platform best practices.

Content Creation

• Conceptualize, shoot, edit, and produce engaging photo/video content for social media including reels, TikToks and short-form videos.
• Develop creative storytelling ideas to showcase hotel experiences, dining concepts, promotions and brand moments.
• Write engaging captions and ensure all content aligns with brand tone of voice.

Community Management

• Monitor comments, messages and community engagement across platforms in a timely and professional manner.
• Conduct social listening and identify opportunities for engagement and trend participation.

Influencer & Campaign Coordination

• Assist in influencer partnerships including outreach, hosting coordination and campaign execution.
• Support campaign launches with relevant digital/social activations.

Performance & Reporting

• Track monthly social media analytics and performance metrics including engagement, follower growth, reach and impressions.
• Provide insights and recommendations for continuous improvement.

Qualifications

• Diploma/ Degree in Marketing, Communications, Digital Media or related field.
• 2–4 years’ experience in social media, digital marketing or content creation.
• Experience in hospitality, F&B, lifestyle or agency environment preferred.

Preferred Skills

• Strong understanding of Instagram, TikTok and Xiaohongshu trends/algorithms.
• Proficient in Canva, CapCut, Adobe Creative Suite or similar editing tools.
• Comfortable with photography/videography using mobile and/or camera equipment.
• Excellent copywriting and storytelling skills.
• Creative eye for aesthetics, branding and visual content.
• Fluent in English; Mandarin proficiency is an advantage.