Conceptualization Marketing Manager / Assistant Manager

Servay Evergreen Sdn Bhd; West Coast Division; On-site; MYR 60,000 - 90,000; Full time

Job summary

Servay Parkwell is seeking a Conceptualization Marketing Manager / Assistant Manager to develop and execute creative campaigns spanning digital, retail, and offline channels. You will work with internal teams and external partners to transform business objectives into impactful concepts while ensuring brand consistency.

Ideal candidates have 3–6 years in marketing (Assistant Manager) or 6+ years (Manager) with strong creativity and stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.
• 3–6 years of marketing experience (Assistant Manager); 6+ years (Manager).
• Experience in campaign conceptualization and integrated marketing.
• Strong creativity, communication, and stakeholder management skills.
• Able to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop creative marketing concepts aligned with business objectives.
• Plan and execute integrated marketing campaigns across digital, retail, and offline channels.
• Collaborate with internal teams, designers, agencies, and external partners.
• Manage campaigns from concept development through execution and post-campaign review.
• Ensure all marketing materials are consistent with brand guidelines and messaging.
• Monitor campaign performance and recommend improvements based on insights.

Skills

Campaign concept and IS campaigns

Integrated marketing

Creativity

Stakeholder management

Multi-project management

Digital marketing

Brand coordination

Education

Bachelor's degree in Marketing/Mass Comm/Business

Tools

Microsoft Office

Design tools (optional)

Job description

Conceptualization Marketing Manager / Assistant Manager

About the role
As a Conceptualization Marketing Manager / Assistant Manager, you will develop and execute creative marketing campaigns that strengthen our brand and drive business growth. Working closely with internal teams and external partners, you will transform business objectives into impactful marketing concepts across digital, retail, and offline channels.

What you'll be doing

Retail industry experience or knowledge of retail operations, consumer behaviour, and retail marketing will be an added advantage.

Develop creative marketing concepts aligned with business objectives.

Plan and execute integrated marketing campaigns across digital, retail, and offline channels.

Collaborate with internal teams, designers, agencies, and external partners to deliver marketing initiatives.

Manage campaigns from concept development through execution and post-campaign review.

Ensure all marketing materials are consistent with brand guidelines and messaging.

Monitor campaign performance and recommend improvements based on insights.

Manage campaign budgets, timelines, and project schedules.

Support product launches, promotional campaigns, and brand-building activities.

Perform other duties and ad hoc assignments as required.

What we're looking for

Bachelor’s Degree in Marketing, Mass Communication, Business, or related field.

3–6 years of marketing experience (Assistant Manager); 6+ years (Manager).

Experience in campaign conceptualization and integrated marketing.

Strong creativity, communication, and stakeholder management skills.

Able to manage multiple projects in a fast-paced environment.

Knowledge of digital marketing and social media is an advantage.

Retail industry experience or understanding of retail marketing and consumer behaviour is an added advantage.

Proficiency in Microsoft Office; design or project tools is a plus.

Self-driven, proactive, and a strong team player.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Supermarkets, Grocery & Petrol Retailing 1,001-5,000 employees

Our mission at Servay Parkwell is to providebetter qualities with lower pricing which is why we offer wide range of good quality products & food to make them affordable & pleased for everyone.

Servay Hypermarket & Parkwell Departmental Stores started established in Miri, Sarawak at 1990 as partner & provides different kinds of peoducts & services. After that, Servay Hypermarket & Parkwell Departmental Stores expanded the retail business within Sabah & now become one of leading local stores in East Malaysia.

Our mission at Servay Parkwell is to providebetter qualities with lower pricing which is why we offer wide range of good quality products & food to make them affordable & pleased for everyone.

Servay Hypermarket & Parkwell Departmental Stores started established in Miri, Sarawak at 1990 as partner & provides different kinds of peoducts & services. After that, Servay Hypermarket & Parkwell Departmental Stores expanded the retail business within Sabah & now become one of leading local stores in East Malaysia.