Channel Marketing Lead - Export & Trade Activation

Mamee-Double Decker (M) Sdn Bhd; Malaysia; On-site; MYR 70,000 - 100,000; Full time

Job summary

Mamee-Double Decker (M) Sdn Bhd is seeking a Trade Marketing Lead to develop export strategies and translate global brand plans into country-level activation. You will collaborate with distributors and cross-functional teams to optimize promotions, POSM, and in-store execution across ASEAN markets.

You will analyze market trends, manage trade spend, and drive growth through channel planning and competitive insights.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field.
• At least 3–5 years of experience in Trade Marketing / Sales (FMCG preferred).
• Experience in export markets or distributor management is a strong advantage.
• Strong stakeholder management, analytical skills and commercial acumen.
• Experience handling ASEAN markets (Thailand, Singapore, Vietnam, Cambodia).
• Familiarity with distributor-led markets and indirect GT.
• Ability to translate strategy into actionable plans.

Responsibilities

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide guidelines, toolkits, and POSM for consistent execution across markets.
• Design and deploy effective trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI and track budget planning.
• Monitor campaign effectiveness and recommend improvements in collaboration with distributors and TPM governance.
• Lead development of POSM, merchandising guidelines, and shelf visibility standards.
• Ensure strong in-store presence (display execution, planogram, facings).
• Drive adoption of best-in-class activation across markets.
• Analyze market trends, competitor activity, and shopper behavior across markets.
• Identify opportunities for product assortment, pricing, and promotional improvements.
• Leverage insights to refine trade strategies and drive growth.
• Collaborate with Brand, Sales, RGM, and Supply Chain to ensure alignment.
• Support export sales team with trade tools, decks, and commercial proposals.
• Drive sharing of best practices across ASEAN markets.
• Prepare regular trade performance reviews and governance of trade spend.

Skills

Stakeholder management

Analytical skills

Commercial acumen

ASEAN markets experience

Strategy translation

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

Mamee-Double Decker (M) Sdn Bhd is seeking a Trade Marketing Lead to develop export strategies and translate global brand plans into country-level activation. You will collaborate with distributors and cross-functional teams to optimize promotions, POSM, and in-store execution across ASEAN markets.

You will analyze market trends, manage trade spend, and drive growth through channel planning and competitive insights.