Channel Marketing Lead – Export Trade & Activation

Mamee; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Job summary

Mamee is seeking an experienced Trade Marketing professional to develop export trade marketing strategies aligned with commercial targets across ASEAN markets. You will translate global brand strategies into country plans and work with distributors on yearly and quarterly activations.

Responsibilities include optimizing promotions, POSM guidelines, in-store visibility, and cross-functional coordination with Brand, Sales, and Supply Chain. 3–5 years FMCG experience preferred.

Qualifications

• Strong stakeholder management, analytical skills and commercial acumen.
• Experience in export markets and distributor management is a strong advantage.
• Ability to translate strategy into actionable, market-specific plans.

Responsibilities

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide guidelines, toolkits, and POSM for consistent execution across markets.
• Design and deploy trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI with budget planning and tracking.
• Monitor campaign effectiveness and suggest improvements with distributor activation and governance.
• Lead development of POSM and shelf visibility standards; ensure strong in-store presence.
• Drive adoption of activation across markets and cross-functional alignment.
• Analyze market trends and shopper behavior to refine trade strategies and drive growth.
• Collaborate with Brand, Sales, RGM, and Supply Chain; support export sales with trade tools and proposals.

Skills

Stakeholder management

Analytical skills

Commercial acumen

Export markets experience

Education

Bachelor's degree in Marketing or Business

Job description

Mamee is seeking an experienced Trade Marketing professional to develop export trade marketing strategies aligned with commercial targets across ASEAN markets. You will translate global brand strategies into country plans and work with distributors on yearly and quarterly activations.

Responsibilities include optimizing promotions, POSM guidelines, in-store visibility, and cross-functional coordination with Brand, Sales, and Supply Chain. 3–5 years FMCG experience preferred.