Assistant Manager, Channel Marketing (Export)

Mamee; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Job summary

Mamee is seeking an experienced Trade Marketing professional to develop export trade marketing strategies aligned with commercial targets across ASEAN markets. You will translate global brand strategies into country plans and work with distributors on yearly and quarterly activations.

Responsibilities include optimizing promotions, POSM guidelines, in-store visibility, and cross-functional coordination with Brand, Sales, and Supply Chain. 3–5 years FMCG experience preferred.

Qualifications

• Strong stakeholder management, analytical skills and commercial acumen.
• Experience in export markets and distributor management is a strong advantage.
• Ability to translate strategy into actionable, market-specific plans.

Responsibilities

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide guidelines, toolkits, and POSM for consistent execution across markets.
• Design and deploy trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI with budget planning and tracking.
• Monitor campaign effectiveness and suggest improvements with distributor activation and governance.
• Lead development of POSM and shelf visibility standards; ensure strong in-store presence.
• Drive adoption of activation across markets and cross-functional alignment.
• Analyze market trends and shopper behavior to refine trade strategies and drive growth.
• Collaborate with Brand, Sales, RGM, and Supply Chain; support export sales with trade tools and proposals.

Skills

Stakeholder management

Analytical skills

Commercial acumen

Export markets experience

Education

Bachelor's degree in Marketing or Business

Job description

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, and profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide clear guidelines, toolkits, and POSM for consistent execution across markets.

3. Trade Promotions & Activation

• Design and deploy effective trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI and ensure proper budget planning and tracking.
• Monitor campaign effectiveness and recommend improvements. Working closely with distributor activation and TPM governance
• Ensure distributor compliance with agreed trade plans, pricing structures, and promotional discipline

4. In-store Excellence & POSM

• Lead development of POSM, merchandising guidelines, and shelf visibility standards.
• Ensure strong in-store presence (display execution, planogram, facings).
• Drive adoption of best-in-class activation across all markets.

5. Market & Shopper Insights

• Analyze market trends, competitor activities, and shopper behavior across markets.
• Identify opportunities for product assortment, pricing, and promotional improvements.
• Leverage insights to refine trade strategies and drive growth.

6. Cross-functional & Regional Coordination

• Collaborate with Brand, Sales, RGM, and Supply Chain to ensure alignment.
• Support export sales team with trade tools, decks, and commercial proposals.
• Drive sharing of best practices and learnings across ASEAN markets.

7. Performance Tracking & Reporting

• Prepare regular trade performance reviews and recommend corrective actions.
• Ensure proper documentation and governance of trade spend.

JOB REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, or related field.
• At least 3–5 years of experience in Trade Marketing / Sales (FMCG preferred).
• Experience in export markets or distributor management is a strong advantage.
• Strong stakeholder management, analytical skills and commercial acumen.
• Experience handling ASEAN markets (Thailand, Singapore, Vietnam, Cambodia).
• Familiarity with distributor-led markets and indirect GT.
• Ability to translate strategy into actionable plans.