Trade Marketing Lead - Channel Growth & Execution

Tap Growth ai; Selangor; On-site; MYR 95,000 - 112,000; Full time

Job summary

Tap Growth ai is seeking a commercially driven Trade Marketing Manager to lead our Trade Marketing function from an independent team, coordinating with Sales, Marketing and Supply Chain in Batu Caves, Selangor. You will translate brand strategies into effective trade plans, promotions, product launches and in-store execution, using market data to identify growth opportunities and optimise stock readiness.

The role requires 4–6+ years in related fields with 2–3 years in leadership, and Mandarin

Qualifications

• 4–6+ years in trade/ channel/ shopper marketing or commercial planning.
• 2–3 years of managerial experience.
• Preference for FMCG, consumer, retail, health & wellness.
• Proven experience managing field teams, merchandisers, or agencies.
• Strong commercial acumen and ability to analyze trade promotions.
• Fluent Mandarin, spoken and written, for dealings with Chinese suppliers/buyers.

Responsibilities

• Develop and implement annual and monthly trade marketing plans aligned with business and brand objectives.
• Develop channel and customer specific promotions, roadshows, and trade marketing activities.
• Identify opportunities to improve product distribution, visibility, availability, and sales performance.
• Monitor key SKU and product range performance against targets and previous-year performance.
• Analyse sales performance by channel, customer, and SKU to identify opportunities, issues, and areas for improvement.
• Track distribution points and identify distribution gaps across relevant channels.
• Monitor New Product Development (NPD) performance and recommend corrective actions where required.
• Plan, manage, and evaluate trade promotions, events, and roadshows.
• Coordinate with Sales, Marketing, and Supply Chain to ensure promotional activities and product launches are supported by sufficient stock and operational readiness.
• Work closely with Supply Chain on stock readiness, forecasting, and out-of-stock risks.
• Coordinate with external vendors and agencies for POSM production, events, roadshows, and field execution.
• Lead, coach, and develop the Trade Marketing and field execution team, including Trade Marketing Executives, Merchandisers, Sales Operators, and Promodisers.

Skills

Trade Marketing

Channel Marketing

People Management

Commercial Planning

Data Analytics

Promotions & Merchandising

Job description

Tap Growth ai is seeking a commercially driven Trade Marketing Manager to lead our Trade Marketing function from an independent team, coordinating with Sales, Marketing and Supply Chain in Batu Caves, Selangor. You will translate brand strategies into effective trade plans, promotions, product launches and in-store execution, using market data to identify growth opportunities and optimise stock readiness.

The role requires 4–6+ years in related fields with 2–3 years in leadership, and Mandarin