Assistant Manager, Channel Marketing (Export)

Mamee-Double Decker (M) Sdn Bhd; Malaysia; On-site; MYR 70,000 - 100,000; Full time

Job summary

Mamee-Double Decker (M) Sdn Bhd is seeking a Trade Marketing Lead to develop export strategies and translate global brand plans into country-level activation. You will collaborate with distributors and cross-functional teams to optimize promotions, POSM, and in-store execution across ASEAN markets.

You will analyze market trends, manage trade spend, and drive growth through channel planning and competitive insights.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field.
• At least 3–5 years of experience in Trade Marketing / Sales (FMCG preferred).
• Experience in export markets or distributor management is a strong advantage.
• Strong stakeholder management, analytical skills and commercial acumen.
• Experience handling ASEAN markets (Thailand, Singapore, Vietnam, Cambodia).
• Familiarity with distributor-led markets and indirect GT.
• Ability to translate strategy into actionable plans.

Responsibilities

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide guidelines, toolkits, and POSM for consistent execution across markets.
• Design and deploy effective trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI and track budget planning.
• Monitor campaign effectiveness and recommend improvements in collaboration with distributors and TPM governance.
• Lead development of POSM, merchandising guidelines, and shelf visibility standards.
• Ensure strong in-store presence (display execution, planogram, facings).
• Drive adoption of best-in-class activation across markets.
• Analyze market trends, competitor activity, and shopper behavior across markets.
• Identify opportunities for product assortment, pricing, and promotional improvements.
• Leverage insights to refine trade strategies and drive growth.
• Collaborate with Brand, Sales, RGM, and Supply Chain to ensure alignment.
• Support export sales team with trade tools, decks, and commercial proposals.
• Drive sharing of best practices across ASEAN markets.
• Prepare regular trade performance reviews and governance of trade spend.

Skills

Stakeholder management

Analytical skills

Commercial acumen

ASEAN markets experience

Strategy translation

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, and profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide clear guidelines, toolkits, and POSM for consistent execution across markets.

3. Trade Promotions & Activation

• Design and deploy effective trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI and ensure proper budget planning and tracking.
• Monitor campaign effectiveness and recommend improvements. Working closely with distributor activation and TPM governance
• Ensure distributor compliance with agreed trade plans, pricing structures, and promotional discipline

4. In-store Excellence & POSM

• Lead development of POSM, merchandising guidelines, and shelf visibility standards.
• Ensure strong in-store presence (display execution, planogram, facings).
• Drive adoption of best-in-class activation across all markets.

5. Market & Shopper Insights

• Analyze market trends, competitor activities, and shopper behavior across markets.
• Identify opportunities for product assortment, pricing, and promotional improvements.
• Leverage insights to refine trade strategies and drive growth.

6. Cross-functional & Regional Coordination

• Collaborate with Brand, Sales, RGM, and Supply Chain to ensure alignment.
• Support export sales team with trade tools, decks, and commercial proposals.
• Drive sharing of best practices and learnings across ASEAN markets.

7. Performance Tracking & Reporting

• Prepare regular trade performance reviews and recommend corrective actions.
• Ensure proper documentation and governance of trade spend.

JOB REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, or related field.
• At least 3–5 years of experience in Trade Marketing / Sales (FMCG preferred).
• Experience in export markets or distributor management is a strong advantage.
• Strong stakeholder management, analytical skills and commercial acumen.
• Experience handling ASEAN markets (Thailand, Singapore, Vietnam, Cambodia).
• Familiarity with distributor-led markets and indirect GT.
• Ability to translate strategy into actionable plans.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Mamee-Double Decker is renowned and globally recognized as one of the leading FMCG giants in Malaysia. Founded in 1971, from humble beginnings made its way to success after 52 years of perseverance, dedication and honest hard work. Today offering an impressive range of over 100 products which includes key all-time favourites such as Mamee Monster Snack, Mister Potato and Mamee Chef just to name a few. Mamee-Double Decker has also achieved breaching worldwide consumer markets, exporting to a staggering number of over 100 countries and growing. To keep up with the colossal global consumer demands, Mamee-Double Decker has taken the initiative to set up additional Manufacturing Facilities (apart from Malaysia) across strategic locations.

Here at Mamee-Double Decker we hold strong to our core values known as the Mamee 4 I’s which are Innovation, Integrity, Intensity and Involvement.

For more information about Mamee-Double Decker, visit www.mamee.com

Mamee-Double Decker is renowned and globally recognized as one of the leading FMCG giants in Malaysia. Founded in 1971, from humble beginnings made its way to success after 52 years of perseverance, dedication and honest hard work. Today offering an impressive range of over 100 products which includes key all-time favourites such as Mamee Monster Snack, Mister Potato and Mamee Chef just to name a few. Mamee-Double Decker has also achieved breaching worldwide consumer markets, exporting to a staggering number of over 100 countries and growing. To keep up with the colossal global consumer demands, Mamee-Double Decker has taken the initiative to set up additional Manufacturing Facilities (apart from Malaysia) across strategic locations.

Here at Mamee-Double Decker we hold strong to our core values known as the Mamee 4 I’s which are Innovation, Integrity, Intensity and Involvement.

For more information about Mamee-Double Decker, visit www.mamee.com