Channel Development Manager (APAC)

People Profilers Pte Ltd; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Job summary

People Profilers Pte Ltd is seeking a Channel Development Manager to lead our partner ecosystem in Malaysia and APAC (excl. China). The role covers Data Center Infrastructure, Cabling and IT Solutions, driving partner-led growth with a scalable channel model.

You will build a regional channel framework, recruit and enable partners, and govern GTM programs to ensure sustained revenue growth across APAC markets.

Qualifications

• Bachelor’s degree in Business, Marketing or related field.
• 8–12 years of channel experience.
• APAC ecosystem experience.
• Experience in Data Center, Cabling and IT Solutions.
• Proven track record in partner-led growth.
• Strong GTM strategy and stakeholder engagement.

Responsibilities

• Drive partner-led revenue growth in Malaysia aligned with targets.
• Develop and execute channel sales strategies.
• Manage key partner relationships and governance models.
• Drive pipeline generation, deal registration and conversion.
• Conduct regular business reviews and JBPs.
• Design a standardized regional channel framework.
• Recruit, onboard and enable partners across APAC.
• Develop MDF programs and track ROI.

Skills

Channel experience

Partner-led growth

GTM strategy

Ecosystem engagement

Strategic execution

Ownership mindset

Education

Bachelor’s degree in Business/Marketing

Job description

Channel Development Manager – IT Infrastructure (APAC)

We are seeking a highly driven and strategic Channel / Channel Development Manager to lead and expand our partner ecosystem in Malaysia and across APAC (excluding China).

The role covers three core business pillars: Data Center Infrastructure, Structured Cabling, and IT Solutions, with responsibility for driving partner-led growth through a modern and scalable channel model.

The successful candidate will:

• Build and implement a regional channel framework
• Develop and scale a high-performing APAC partner ecosystem
• Enable a modern partner-led go-to-market (GTM) strategy

The role operates across a broad partner ecosystem including:

• Resellers / Value-Added Resellers (VARs)
• System Integrators (SIs)
• Consultants and Contractors

Industry / Market Focus

• Structured Cabling & Connectivity Solutions
• IT Solutions & Network Infrastructure

End-to-end infrastructure supporting digital transformation, cloud adoption and high-performance environments

Key Responsibilities

• Drive partner-led revenue growth in Malaysia aligned with targets
• Develop and execute channel sales strategies
• Manage key partner relationships
• Drive pipeline generation, deal registration and conversion
• Conduct regular business reviews
• Design and implement a standardized regional channel framework
• Establish partner segmentation and tiering
• Manage partner onboarding, certification and enablement
• Develop governance and compliance models
• Build scalable go-to-market (GTM) processes

C. APAC Partner Development

• Recruit and onboard partners across APAC
• Expand the ecosystem across Distributors, Resellers, System Integrators and Vendors
• Develop partner capabilities across Data Center, Cabling and IT Solutions
• Drive long-term partner growth plans
• Monitor and improve partner performance
• Execute Joint Business Plans (JBPs)
• Drive demand generation through events, webinars and campaigns
• Manage Market Development Funds (MDF) and track ROI
• Strengthen partner and brand alignment

Qualifications & Requirements

Education & Experience

• Bachelor’s degree in Business, Marketing or a related field
• 8–12 years of channel experience
• Experience in Data Center, Cabling and/or IT Solutions
• APAC ecosystem experience
• Proven track record in partner-led growth
• Strong understanding of partner-led go-to-market (GTM) strategies
• Strong ecosystem and stakeholder engagement skills
• Commercial acumen
• Strategic execution
• High ownership and accountability