Marketing Support Executive

The Channel Company; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

The Channel Company is a global leader in data-driven growth acceleration for the IT channel. The Marketing Support Executive will back vendor partners across Asia Pacific, focusing on execution, enablement, and marketing operations to drive regional programs.

In this growth role, you’ll coordinate campaigns, adapt global initiatives to APAC markets, and support partner onboarding and training to ensure effective program delivery.

Qualifications

• 2–3 years of experience in marketing, business, or partner-facing roles.
• Strong communication and stakeholder coordination skills.
• Ability to manage multiple activities across different markets.
• Detail-oriented with strong organisational and time management skills.
• Exposure to channel/partner marketing or B2B ecosystems.
• Basic understanding of digital marketing (email, webinars, campaign execution).
• Marketing tools and CRM platforms (e.g., Salesforce).
• Experience working across APAC markets is an advantage.
• Additional regional language skills are a plus.
• Acts as the execution engine for partner marketing programs across APAC.

Responsibilities

• Support regional channel marketing programs and campaigns.
• Assist in adapting global marketing initiatives to local market requirements across APAC.
• Coordinate campaign timelines, deliverables, and partner participation.
• Support engagement with channel partners and alliance stakeholders.
• Coordinate joint marketing activities and co-branded initiatives.
• Deliver partner onboarding and training sessions (webinars, demos).
• Provide guidance to partners on marketing tools, platforms, and available resources.
• Support the development and localisation of marketing assets and collateral.
• Track campaign and partner activity performance using available tools.
• Support reporting on MDF utilisation and provide insights to internal stakeholders.

Skills

Communication

Stakeholder coordination

Multi-market management

Attention to detail

APAC exposure

Tools

Salesforce

Job description

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the role

The Marketing Support Executive is a role where you’ll support Vendor partners with aspects of their business. Given the nature of our company, it’s not a ‘creative’ marketing role, but it is a role where you’ll will support the execution of channel marketing initiatives across Asia Pacific, working closely with internal teams and partner ecosystems.

This role combines partner enablement, campaign coordination, and marketing operations, providing an opportunity to contribute to regional marketing programs while developing broader channel marketing capabilities. The position is designed as a growth role, supporting strategic initiatives while focusing on execution and delivery.

What you’ll do

• Support the execution of regional channel marketing programs and campaigns
• Assist in adapting global marketing initiatives to local market requirements across APAC
• Coordinate campaign timelines, deliverables, and partner participation
• Support engagement with channel partners and alliance stakeholders
• Coordinate joint marketing activities and co-branded initiatives
• Act as a point of contact for partner queries, ensuring timely support and follow-up
• Assist in the rollout of partner-led campaigns and demand generation activities
• Provide guidance to partners on marketing tools, platforms, and available resources
• Support the development and localisation of marketing assets and collateral
• Deliver partner onboarding and training sessions (e.g., webinars, demos)
• Support the creation of enablement materials, playbooks, and toolkits
• Ensure partners are equipped to effectively execute marketing programs
• Track campaign and partner activity performance using available tools
• Support reporting on:
• MDF utilisation (where applicable)
• Provide insights and feedback to internal stakeholders to support continuous improvement

Qualifications

• 2–3 years of experience in marketing, business, or partner-facing roles
• Strong communication and stakeholder coordination skills
• Ability to manage multiple activities across different markets
• Detail-oriented with strong organisational and time management skills
• Exposure to channel / partner marketing or B2B ecosystems
• Basic understanding of:
• Digital marketing (email, webinar, campaign execution)
• Marketing tools and CRM platforms (e.g., Salesforce)
• Experience working across APAC markets is an advantage
• Additional regional language skills are a plus
• Acts as the execution engine for partner marketing programs across APAC