Channel Marketing Manager

Honeywell Technologies; Malaysia; On-site; MYR 180,000 - 240,000; Full time

Job summary

Honeywell Technologies in Kuala Lumpur, Malaysia, seeks a Channel Marketing Manager (Tridium AP) to lead product and channel marketing across the AP region. You will coordinate with Tridium Global Product Marketing, Channel Marketing, and Engineering to deploy global initiatives in Asia Pacific and drive NPI launches.

The role requires deep technical understanding, strong leadership, and the ability to translate customer needs into actionable marketing strategies that boost ROI.

Qualifications

• Bachelor's degree or above in a technical field such as computer science, software, or automation.
• 8+ years in Building Automation, IoT, automation controls in commercial/industrial settings.
• 8+ years in Sales/Marketing with Channel and Product Marketing focus.

Responsibilities

• Lead Product Marketing activities, define product strategy and roadmaps for the region.
• Manage Channel Marketing and support GTM strategy execution.
• Monitor marketing metrics and optimize ROI with data-driven decisions.
• Develop campaigns across digital, print, and social channels to promote products.
• Collaborate with Sales, Product Development, and Operations for alignment.
• Engage with external partners to assess partnerships and acquisitions.

Skills

Channel Marketing

Product Marketing

VOC

Data analysis

Cross-functional collaboration

Education

Bachelor's degree or above in technical field

Job description

Kuala Lumpur, Malaysia

Job Description

THE FUTURE IS WHAT WE MAKE IT.

Channel Marketing Manager (Tridium AP)

Kuala Lumpur, Malaysia

We are seeking a highly skilled and experienced Channel Marketing Manager to join our team. As Channel Marketing Manager, this role will be responsible for managing (planning and execution) all aspects of channel marketing activities and initiatives in the AP region. This position reports to the Tridium AP business leader directly.

This role will be responsible for Product Marketing and Channel Marketing and lead strategic growth initiatives across the region. It involves understanding the growth strategy and direction of the region and acting on that direction from a marketing point of view throughout the region.

This position will closely work with Tridium Global Product Marketing, Channel Marketing and Engineering teams at Tridium headquarters to ensure all global initiatives are deployed into the Asia Pacific region. The role will also collaborate closely with our offering managers to successfully launch new NPI.

This role will collect customers’ needs from the AP region and feedback them to the functional teams at Tridium headquarters.

Responsibilities

• Lead Product Marketing activities, conduct VOC, define the product strategy and roadmap, and develop the core positioning for the product in the region. Be the expert of the product and offering of Tridium AP/Global. Serve as the contact window with Tridium Engineering team to support NPI.
• Manage and lead the Channel Marketing, providing guidance and support to ensure successful execution of GTM strategies.
• Monitor and analyze marketing performance metrics, making data‑driven decisions to optimize marketing strategies and improve ROI.
• Develop and execute marketing campaigns across various channels, including digital, print, and social media, to effectively promote products and services.
• Stay up to date with industry trends and best practices, continuously seeking opportunities to enhance marketing efforts and drive business growth.
• Collaborate with cross‑functional teams, including Sales, Product Development, and Operations, to ensure effective communication and alignment of marketing initiatives.
• Work with external third parties to assess partnerships and acquisition opportunities.

YOU MUST HAVE

• Bachelor's degree or above with a strong technical background in fields such as computer science, software, or automation control. Marketing, MBA, or a related field preferred.
• At least 8 years of experience in Building Automation, IoT, Automation Controls in Commercial or Industrial settings.
• At least 8 years of experience in Sales, Marketing, or business development, with Channel Marketing and Product Marketing preferred.
• Ability to understand software features and software architectures deeply and explain them in both technical and general terms.
• Good understanding of computer systems and IT; knowledge of emerging trends in cloud computing.
• Strong analytical and problem‑solving skills, with the ability to make data‑driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams.
• Strong leadership, self‑managed, team‑work oriented, proactive and strong execution.

Apply now and join our dynamic team as the Tridium Channel Marketing Manager -APAC.

About Us

Honeywell helps organizations solve the world"s most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.