Campaign Architect: Integrated Marketing Leader

PU Prime; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

PU Prime is seeking an Assistant Manager/Lead – Integrated Campaigns Specialist to turn business priorities into campaigns people remember. You will own strategy, big ideas, and the orchestration of cross-functional teams from brief through launch, optimization and learning.

You should think strategically, challenge processes, and drive campaigns beyond briefs, scaling impact across markets and channels with a focus on brand relevance and commercial value.

Qualifications

• 5–7 years of experience in integrated marketing, brand, advertising, digital, or related field.
• Ability to think strategically and execute with strong creative judgement.
• Strong product and customer sense with ownership and accountability.

Responsibilities

• Lead end-to-end integrated campaign strategy and architecture for major PU Prime initiatives.
• Develop campaigns, briefs, and narratives; provide clear creative direction to internal teams and external agencies.
• Coordinate assets across owned, earned and paid channels; manage timelines and budgets.
• Act as central campaign lead across Brand, Creative, Content, Social, PR, Performance Marketing, Product, Sales/BD and regional teams.
• Define KPIs, monitor performance, and drive learnings into future campaigns.

Skills

Strategic thinking

Campaign management

Leadership

Cross-functional collaboration

Creative judgement

Job description

PU Prime is seeking an Assistant Manager/Lead – Integrated Campaigns Specialist to turn business priorities into campaigns people remember. You will own strategy, big ideas, and the orchestration of cross-functional teams from brief through launch, optimization and learning.

You should think strategically, challenge processes, and drive campaigns beyond briefs, scaling impact across markets and channels with a focus on brand relevance and commercial value.