Strategic Digital Campaigns Account Lead

PositiveLinks Asia; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

PositiveLinks Asia in Kuala Lumpur seeks an experienced Digital Marketing Manager to lead client servicing and end-to-end integrated campaigns across digital, social, and print channels. You will translate briefs into actionable plans, build strong client relationships, and identify opportunities within existing accounts.

The role requires deep understanding of the digital ecosystem, hands-on paid media experience, and the ability to present strategies with clarity while ensuring timely,

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Business, or a related field preferred.
• 6-8 years of experience in digital marketing, media, or agency client servicing.
• Strong understanding of the digital ecosystem (social, paid media, SEO/SEM, content, UX basics, eCommerce).
• Solid understanding of paid advertising strategies and platforms.
• Proficient in leveraging AI tools to streamline daily workflows and generate performance reports.
• Proven experience developing and managing integrated digital campaigns.
• Hands-on paid media execution experience is an added advantage.
• Strong commercial awareness and financial discipline.
• Confident presenter with persuasive communication skills.
• Detail-oriented, organised, and solutions-driven.

Responsibilities

• Act as the primary day-to-day contact for assigned local and international clients.
• Build strong, trusted partnerships by deeply understanding client objectives.
• Identify new opportunities within existing accounts.
• Present proposals, strategies, and reports with clarity and confidence.
• Manage end-to-end execution of integrated campaigns (Digital, Social, Print).
• Translate client briefs into actionable instructions for creative, technical, and media teams.
• Ensure smooth workflow, realistic timelines, and flawless delivery.
• Maintain high quality control; strong attention to detail is critical.
• Develop digital, content, and social media strategies.
• Manage cost estimates, POs, and financial hygiene of projects.

Skills

Client servicing

Digital campaigns

Strategic planning

Paid media

AI tools

Reporting

Presentation

Education

Bachelor's degree in relevant field

Job description

PositiveLinks Asia in Kuala Lumpur seeks an experienced Digital Marketing Manager to lead client servicing and end-to-end integrated campaigns across digital, social, and print channels. You will translate briefs into actionable plans, build strong client relationships, and identify opportunities within existing accounts.

The role requires deep understanding of the digital ecosystem, hands-on paid media experience, and the ability to present strategies with clarity while ensuring timely,