Strategic Campaign Lead: Multi-Product Launch & Analytics

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser in Malaysia seeks a proactive Marketing Campaign Specialist to plan, coordinate and execute campaigns across multiple products and markets in Kuala Lumpur. You will collaborate with internal stakeholders to manage campaign requirements, coordinate launch preparations and monitor performance with strong organisational skills.

This role requires detailed campaign operations, cross‑functional teamwork and rigorous post‑campaign analysis to drive improvements and successful future

Qualifications

• Bachelor’s degree in Marketing or related field.
• At least two years of relevant experience in marketing or campaign management.
• Strong project management and organisational skills.
• Excellent communication and stakeholder management abilities.
• Proficiency in Excel, PowerPoint and Google Workspace.
• Analytical mindset with ability to interpret campaign results.
• Ability to manage multiple campaigns in a fast-paced environment.
• Experience with digital campaigns, online services or e-commerce preferred.
• Familiarity with CRM coordination and GA4 is advantageous.

Responsibilities

• Plan, coordinate and execute marketing campaigns from initial concept through to launch and post‑campaign review.
• Develop campaign proposals, promotional strategies, implementation timelines and execution plans aligned with business objectives.
• Define campaign objectives, target audiences, participation conditions and expected outcomes with relevant stakeholders.
• Coordinate campaign launches across different products and markets, ensuring activities are appropriate for the intended audience.
• Ensure campaigns are delivered within agreed timelines and follow approved requirements.
• Coordinate campaign setup, promotional configurations, landing pages, banners, customer communications and other supporting materials.
• Work closely with internal teams to confirm that campaign content, system settings and operational arrangements are ready before launch.
• Support pre‑launch checks to verify that promotional information, participation conditions, links and campaign materials are accurate and consistent.
• Monitor live campaign activities, identify operational issues and coordinate timely resolution with the relevant teams.
• Maintain campaign documentation, including approved briefs, setup requirements and changes made during execution.
• Collaborate with Marketing, Product, Operations, IT, Customer Service, Finance and Design teams to support effective campaign delivery.
• Translate campaign objectives into clear requirements and communicate responsibilities, deadlines and dependencies to stakeholders.
• Follow up on outstanding deliverables and highlight issues that may affect campaign readiness or launch schedules.
• Keep relevant teams informed of campaign updates, changes and operational requirements.
• Ensure customer‑facing teams receive accurate campaign information to support customer enquiries.
• Track campaign performance against agreed objectives and prepare progress updates and post‑campaign summaries.
• Work closely with the Marketing Data Analyst to review results, identify trends and evaluate campaign effectiveness.
• Review customer engagement, participation and other relevant campaign metrics to identify areas for improvement.
• Gather feedback from customers and internal teams to understand execution challenges and opportunities.
• Recommend practical improvements to campaign messaging, promotional approaches and execution processes.
• Maintain campaign schedules, marketing calendars and task trackers to provide visibility of upcoming activities.
• Coordinate deliverables, monitor progress and follow up with responsible stakeholders.
• Manage multiple campaigns simultaneously while maintaining accuracy and attention to detail.
• Identify scheduling conflicts, dependencies and delivery risks, escalating concerns when necessary.
• Document lessons learned and support improvements to campaign planning and coordination processes.
• Monitor relevant market developments, customer preferences and emerging marketing trends.
• Review competitor campaigns, promotional approaches and customer engagement activities.
• Share relevant observations with the team to support campaign planning and decision‑making.
• Recommend new campaign ideas and improvements based on market research, performance findings and customer feedback.

Skills

Project management

Organisational skills

Stakeholder management

Communication

Analytical thinking

Problem solving

Attention to detail

Multitasking

Education

Bachelor's degree in Marketing, Business Administration, Communications or related field

Tools

Microsoft Excel

PowerPoint

Google Workspace

Google Analytics 4

CRM tools

Job description

Private Advertiser in Malaysia seeks a proactive Marketing Campaign Specialist to plan, coordinate and execute campaigns across multiple products and markets in Kuala Lumpur. You will collaborate with internal stakeholders to manage campaign requirements, coordinate launch preparations and monitor performance with strong organisational skills.

This role requires detailed campaign operations, cross‑functional teamwork and rigorous post‑campaign analysis to drive improvements and successful future