Brand Strategy & Campaigns: Assistant Marketing Manager

SK intellix Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SK intellix Malaysia is seeking an Assistant Marketing Manager to drive brand growth through strategic branding, campaign planning, and market research. You will translate insights into compelling campaigns that reach target audiences across digital and offline channels.

The role requires hands-on activation experience, strong analytics, and collaboration with sales, product, and operations to deliver measurable business results in a fast-paced environment.

Qualifications

• Bachelors degree in Marketing, Business, or related field.
• Minimum 6 years of working experience in marketing.
• Proven experience in branding and brand strategy.
• Marketing campaign planning and execution.
• Market research and analysis; activation/experiential marketing; digital marketing.

Responsibilities

• Brand management: analyse positioning and consumer insights; develop strategies to strengthen brand equity.
• Plan, coordinate, and execute integrated marketing campaigns (online & offline).
• Track and analyse campaign performance to provide actionable insights.
• Collaborate with internal teams and external agencies to ensure smooth execution.
• Support new product launches and promotional activities.

Skills

Branding

Brand strategy

Campaign planning

Campaign execution

Market research

Digital marketing

Activation marketing

Analytics

Education

Bachelors Degree in Marketing/Business or related field

Tools

Google Analytics

Meta Ads

Job description

SK intellix Malaysia is seeking an Assistant Marketing Manager to drive brand growth through strategic branding, campaign planning, and market research. You will translate insights into compelling campaigns that reach target audiences across digital and offline channels.

The role requires hands-on activation experience, strong analytics, and collaboration with sales, product, and operations to deliver measurable business results in a fast-paced environment.