Senior Executive, Brand Campaign Strategy

WeTrade; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

WeTrade is seeking a dynamic marketing campaigns lead to plan, execute, and optimize integrated campaigns across online and offline channels. You will work with internal teams, partners, agencies, and vendors to deliver high-impact activations and sponsorships.

You will drive brand awareness, audience engagement, and lead generation through strategic partnerships, exhibitions, and co-marketing initiatives, ensuring every campaign delivers measurable results.

Job description

About the role:

This role is responsible for planning, executing, and optimizing integrated marketing campaigns that enhance brand awareness, audience engagement, and lead generation through strategic partnerships and online and offline activations. Working closely with internal stakeholders, external partners, agencies, and vendors, you will lead the end-to-end execution of campaigns, sponsorships, brand activations, exhibitions, and co-marketing initiatives to ensure every campaign delivers...