Brand Campaigns & Activations Lead

Setel; Kuala Lumpur; Hybrid; MYR 90,000 - 170,000; Full time

Benefits offered by this job

Hybrid working arrangement

Flexible working hours

Leisure area with video games

Job summary

Setel seeks a Senior Executive, Brand Campaigns & Activations to drive end-to-end execution of integrated campaigns and on-ground activations across markets.

You will translate briefs into rollout plans across offline, digital, and experiential touchpoints, coordinating with creative, Marcomm, business owners and Marketing peers for timely, high-quality rollout. Strong collaboration, vendor management and independent execution are essential.

Qualifications

• Bachelor’s Degree in Marketing, Mass Comms, Business or related field.
• Strong on-ground execution and vendor management experience.
• Exposure to brand partnerships, community marketing and event-led campaigns.
• Excellent coordination and stakeholder management skills.
• Ability to work independently in fast-paced, execution-heavy environments.

Responsibilities

• Own execution of integrated brand campaigns across offline, on-ground, digital, experiential channels.
• Plan and execute on-ground activations, events and brand visibility initiatives.
• Collaborate with internal teams to deliver high-performing campaigns and activations.
• Support strategic brand partnerships and ensure timely delivery of joint campaigns.
• Lead community-led engagement programmes and capture insights for future initiatives.
• Coordinate with teams to align execution with overall brand strategy and mentor juniors.

Skills

On-ground execution

Vendor management

Cross-functional collaboration

Independent working

Stakeholder management

Education

Bachelor’s Degree in Marketing or related field

Job description

Setel seeks a Senior Executive, Brand Campaigns & Activations to drive end-to-end execution of integrated campaigns and on-ground activations across markets.

You will translate briefs into rollout plans across offline, digital, and experiential touchpoints, coordinating with creative, Marcomm, business owners and Marketing peers for timely, high-quality rollout. Strong collaboration, vendor management and independent execution are essential.