Performance Marketing Lead - Data-Driven Growth & Strategy

Omnicom Media; Petaling Jaya; On-site; MYR 180,000 - 280,000; Full time

Job summary

IPG Mediabrands is seeking a Performance Marketing Manager to develop, manage, and execute strategic campaigns across a diverse client portfolio. This leader will own campaign execution, be data-driven, and translate business goals into measurable media outcomes.

You will lead a hands-on team, drive optimization through tests, attribution, and insights, and collaborate with planners to align strategies with client objectives. English fluency and strong stakeholder management are essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• Minimum 5 years of experience leading a performance marketing team.
• Strong command of English—written and verbal.
• Excellent communication, client engagement, and stakeholder management skills.

Responsibilities

• Define and lead performance marketing strategies across key channels: SEM, social, display, content discovery, mobile, and more.
• Collaborate closely with media planners to align performance strategies with campaign objectives.
• Tailor solutions based on client needs and integrate with agency teams.
• Set and manage acquisition and growth KPIs across performance channels.
• Continuously evaluate and adjust campaign strategies based on real-time data and KPIs.
• Champion multi-touch attribution to understand the full customer journey.
• Develop brand plans and lead Quarterly Business Reviews (QBRs).
• Drive test-and-learn initiatives including A/B and multivariate testing for optimization.

Skills

English proficiency

Analytics

Campaign optimization

Client engagement

Stakeholder management

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Facebook Business Manager

Google Tag Manager

Shopee Ads

Lazada Ads

Job description

IPG Mediabrands is seeking a Performance Marketing Manager to develop, manage, and execute strategic campaigns across a diverse client portfolio. This leader will own campaign execution, be data-driven, and translate business goals into measurable media outcomes.

You will lead a hands-on team, drive optimization through tests, attribution, and insights, and collaborate with planners to align strategies with client objectives. English fluency and strong stakeholder management are essential.