Business Development & Sales Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

SONAX Malaysia seeks a driven Business Development & Sales Manager to grow the SONAX brand and its sales channels in Malaysia. This hands-on role focuses on building relationships, expanding trade partners and growing direct-to-consumer presence.

You will lead business development across B2B channels—including dealerships, car wash operators, automotive retailers, DIY/hardware stores, and resellers—while also expanding B2C sales through Shopee, Lazada and TikTok Shop.

Qualifications

• Demonstrated experience in sales, business development or account management.
• Strong prospecting, presentation, negotiation and closing skills.
• Self-motivated, resilient and results-oriented with the ability to plan work independently.
• Good CRM skills and disciplined sales reporting.
• Commercial awareness and the ability to communicate product value.
• Comfortable with both B2B and B2C/e-commerce growth.

Responsibilities

• Develop and execute plans to grow SONAX's sales and market presence in Malaysia.
• Identify and onboard new B2B partners across dealerships, car wash and grooming operators, automotive retailers, DIY and hardware stores, and resellers.
• Build long-term relationships with customers and channel partners; understand their needs and recommend suitable products and commercial arrangements.
• Manage the sales pipeline from lead generation to onboarding and follow-up.
• Grow B2C sales through the brand's online store, Shopee, Lazada and TikTok Shop.
• Develop channel-specific sales initiatives and support product launches, campaigns, promotions and partner activations.
• Track sales performance, pipeline activity, customer engagement and forecasts; maintain CRM records.
• Prepare regular sales updates using market, customer and competitor insights to identify opportunities and address challenges.
• Work with internal teams and partners to deliver a consistent customer experience and achieve sales targets.
• Represent the SONAX brand professionally in meetings, industry events and other activities.

Skills

Sales

Business development

Account management

CRM

Negotiation

Relationship building

Prospecting

Presentation

Tools

CRM software

Job description

We are looking for a driven, commercially minded Business Development & Sales Manager to grow the SONAX brand and its sales channels in Malaysia. This is a hands-on role for a relationship-builder who can develop new business, strengthen a broad network of trade partners and grow our direct-to-consumer presence.

You will lead business development across B2B channels—including car dealerships, car wash operators, car grooming and detailing centres, automotive retailers, DIY and hardware shops, and resellers—while also helping expand our B2C sales through outreach to car clubs and car enthusiasts, and promoting our online store and marketplaces such as Shopee, Lazada and TikTok Shop.

Key responsibilities

Develop and execute plans to grow SONAX's sales and market presence across Malaysia.

Identify, prospect and onboard new B2B partners, including dealerships, car wash and grooming operators, automotive retail centres, DIY and hardware stores, and resellers.

Build productive, long-term relationships with customers and channel partners; understand their needs and recommend suitable products and commercial arrangements.

Manage the sales pipeline from lead generation and presentations through negotiation, account onboarding and follow-up.

Grow B2C sales across the brand's online store, Shopee, Lazada and TikTok Shop, working with relevant teams or partners to improve product visibility, promotions and conversion.

Develop channel-specific sales initiatives and support product launches, campaigns, promotions and partner activations.

Track sales performance, pipeline activity, customer engagement and forecasts; maintain accurate and timely records in the CRM.

Prepare regular sales updates and use market, customer and competitor insights to identify opportunities and address challenges.

Work collaboratively with internal teams and external partners to deliver a consistent customer experience and achieve sales targets.

Represent the SONAX brand professionally in customer meetings, industry events and other relevant activities.

About you

Demonstrated experience in sales, business development or account management, with a record of building customer relationships and achieving commercial goals.

Strong prospecting, presentation, negotiation and closing skills.

A self-motivated, resilient and results-oriented approach, with the ability to plan work independently and follow through.

Good CRM skills and a disciplined approach to managing contacts, opportunities, follow-ups and sales reporting.

Commercial awareness and the ability to understand customer needs, identify opportunities and communicate product value.

Comfortable working across both B2B relationship-led sales and B2C/e-commerce growth activities.

Strong communication and interpersonal skills, with the confidence to engage customers and partners at different levels.

Willingness to travel within Malaysia for customer visits and business development activities, as required.

It would be an advantage if you have

Experience in the automotive, car care, detailing, aftermarket or related industries.

Existing relationships with automotive businesses or channel partners in Malaysia.

In-depth knowledge of Malaysia’s automotive market and car enthusiast scene.

Experience with e-commerce platforms or online marketplace sales, including Shopee, Lazada or TikTok Shop.

What we offer

A competitive salary package.

The opportunity to represent and grow a globally recognised car care brand in Malaysia.

A varied role spanning business development, channel sales and e-commerce growth.

The opportunity to grow with an ambitious, expanding business, with potential to take on broader responsibilities and leadership opportunities over time.

SONAX is an equal opportunity employer. We welcome applications from candidates with relevant skills and experience.