BUSINESS DEVELOPMENT/MARKERTING EXECUTIVE
We are looking for a highly driven, result-oriented and commercially minded Business Development / Marketing Executive to spearhead the growth of our Plastic Division across the Central Region.
The successful candidate will be responsible for developing new markets, identifying potential B2B customers, generating qualified leads, developing customer relationships and converting business opportunities into sustainable revenue.
This is a Work from Home, field-based B2B business development role that requires extensive engagement with factories, manufacturers and industrial customers throughout the assigned territory.
- Develop and execute effective marketing and business development strategies for the Plastic Division.
- Conduct market research and identify new business opportunities.
- Identify, profile and map potential factories, manufacturers and industrial customers.
- Develop and maintain a comprehensive database of potential B2B customers.
- Conduct cold calls, customer visits, factory visits and business networking activities.
- Generate, qualify and develop new sales leads.
- Establish and strengthen the company's market presence within the Central Region.
2. BUSINESS DEVELOPMENT & SALES
- Identify and pursue new business opportunities with potential customers.
- Develop new accounts and convert qualified leads into active customers.
- Prepare quotations, conduct negotiations and follow up on business opportunities.
- Manage the complete sales process from initial contact to order confirmation.
- Develop and maintain a healthy and high-value sales pipeline.
- Identify opportunities for repeat orders, upselling and account expansion.
- Work closely with internal teams to ensure customer requirements are properly addressed.
3. TERRITORY MANAGEMENT
- Manage business development activities across Selangor, Negeri Sembilan and Melaka.
- Identify key industrial zones and prioritize high-potential customers.
- Develop systematic customer coverage and visitation plans.
- Monitor market trends, customer activities and competitor movements.
- Continuously identify new opportunities within the assigned territory.
4. ACCOUNT MANAGEMENT
- Establish and maintain strong, professional relationships with customers.
- Understand customer requirements, purchasing patterns and business needs.
- Maintain regular communication and follow-up with existing and potential customers.
- Resolve customer issues and coordinate with relevant internal departments.
- Develop long-term and profitable business relationships with key manufacturing customers.
- Monitor competitor activities, pricing, products and market developments.
- Gather market intelligence through customer and factory visits.
- Identify emerging market opportunities and potential new customer segments.
- Provide management with relevant market feedback and recommendations.
1. DAILY REPORTING
- Maintain and update digital activity records / CRM.
- Record customer calls, visits, enquiries, leads and follow-up activities.
- Maintain accurate customer and prospect information.
2. MONTHLY REVIEW
- Prepare monthly marketing and business development reports.
- Present pipeline value, lead-generation activities, conversion progress and customer development.
3. MILESTONE REVIEW
- Management will periodically review territory coverage, customer database development, lead generation and business opportunities.
4. QUARTERLY PRESENTATION
- Present business development performance, revenue progress, market findings and future business opportunities to the Group Chief BD Officer & Board of Directors.
The successful candidate is expected to progressively build a strong regional customer base and sales pipeline, with a long-term objective of achieving a monthly sales contribution of RM500,000.
Performance will be evaluated based on:
- New customer acquisition
- Qualified lead generation
- Customer and factory coverage
- Revenue achievement
- Customer retention and repeat business
- Quality and consistency of reporting
1. EDUCATION
- Diploma or Bachelor's Degree in Business, Marketing, Engineering, Manufacturing or related fields.
2. EXPERIENCE
- Minimum 2–3 years of experience in B2B Sales, Business Development or Marketing.
- Experience in Plastic, Packaging, Manufacturing, Industrial or Engineering-related industries will be highly advantageous.
- Strong understanding of B2B sales processes and manufacturing customers.
3. SKILLS & COMPETENCIES
- Strong communication and interpersonal skills.
- Excellent presentation and negotiation skills.
- Strong customer acquisition and prospecting abilities.
- Target-oriented and commercially driven.
- Able to work independently with minimal supervision.
- Strong reporting, planning and organizational skills.
- Proactive and willing to actively seek new business opportunities.
4. OTHER REQUIREMENTS
- Must possess own transport.
- Willing to travel extensively throughout Selangor, Negeri Sembilan and Melaka.
- Comfortable conducting factory visits and meeting Purchasing, Engineering, Production and Management teams.
- Able to work independently under a Work From Home arrangement.
- Possess a strong "hunter mentality" with the ability to identify and pursue new business opportunities.