Business Development Manager

ATC Surface Finishing Sdn Bhd; Seberang Perai; On-site; MYR 120,000 - 180,000; Full time

Job summary

ATC Surface Finishing Sdn Bhd in Penang is seeking a Business Development Manager to drive growth, expand market presence, and secure new opportunities while maintaining strong customer relationships.

The role requires 5–8 years in business development or sales, with at least 3 years in a managerial capacity. You will coordinate with Operations, Finance, and QA to ensure targets are met and payments are collected. Travel locally and overseas as required.

Qualifications

• Bachelor’s Degree or Diploma in Business Administration, Marketing, Engineering, or related field.
• Minimum 5–8 years of experience in business development or sales, preferably in manufacturing, surface finishing, metal treatment, or related sectors.
• At least 3 years of managerial experience with a proven track record in achieving sales and profitability targets.
• Strong business development skills with ability to identify opportunities, expand market share, and manage key accounts.
• Good commercial and technical knowledge, including product costing, pricing strategies, profit margins, and contract negotiations.
• Strong leadership, communication, negotiation, and customer relationship management skills.
• Experience in sales forecasting, budgeting, performance reporting, and customer payment collection.
• Travel locally and overseas when required.

Responsibilities

• Develop and execute strategic business development plans to achieve sales growth objectives.
• Identify and secure new business opportunities, new markets, and potential customers.
• Develop sales strategies to increase market share across core businesses.
• Build long-term relationships with strategic customers and key decision-makers.
• Conduct market research, competitor analysis, and identify emerging industry trends to support growth.
• Achieve monthly, quarterly, and annual sales targets established by Management.
• Prepare sales forecasts, pipelines, and business development plans.
• Monitor sales performance and implement corrective actions to achieve revenue objectives.
• Prepare quotations, negotiate terms, and coordinate contract discussions with customers.
• Manage and strengthen relationships with existing customers to maximise repeat business.
• Conduct regular customer visits and respond to inquiries with Operations and QA.
• Lead cross-functional coordination with Operations, Production, QA and Planning to ensure project progress.

Skills

Business development

Sales

Customer relationship management

Leadership

Negotiation

Education

Bachelor’s Degree or Diploma in Business Administration, Marketing, Engineering, or related field

Experience in manufacturing or metal finishing sectors

Tools

Excel

PowerPoint

Job description

The Business Development Manager is responsible for driving sustainable business growth by developing new business opportunities, strengthening relationships with existing customers, increasing sales revenue, and expanding the Company’s market presence. The role is accountable for achieving sales and profitability targets while ensuring excellent customer service, timely collection of payments, and alignment with the Company’s strategic objectives.

Key Responsibilities

1. Business Development

• Develop and execute strategic business development plans to achieve the Company’s sales growth objectives.
• Identify and secure new business opportunities, new markets, and potential customers.
• Develop sales strategies to increase market share across the Company’s core businesses.
• Build long-term relationships with strategic customers and key decision-makers.
• Conduct market research, competitor analysis, and identify emerging industry trends to support business growth.
• Achieve monthly, quarterly, and annual sales targets established by Management.
• Prepare sales forecasts, sales pipelines, and business development plans.
• Monitor sales performance and implement corrective actions to achieve revenue objectives.
• Prepare quotations, negotiate commercial terms, and coordinate contract discussions with customers.

3. Customer Relationship Management

• Manage and strengthen relationships with existing customers to maximise repeat business.
• Conduct regular customer visits to understand business needs and identify opportunities for additional services.
• Respond promptly to customer enquiries, complaints, and service issues by coordinating with Operations and QA.
• Improve overall customer satisfaction and strengthen customer loyalty.

4. Project Coordination

• Coordinate closely with Operations, Production, QA and Planning to ensure smooth project execution.
• Monitor project progress, delivery schedules, and customer requirements.
• Participate in customer audits, technical discussions, and project review meetings where required.
• Prepare pricing proposals based on approved costing and profit margin guidelines.
• Review project profitability and recommend pricing improvements.
• Identify opportunities to improve gross profit through value-added services and operational collaboration.

6. Credit Control & Collection

• Monitor customers’ credit terms and outstanding balances.
• Work closely with Finance to ensure timely collection of outstanding payments.
• Support the recovery of overdue accounts and minimise bad debts.
• Ensure new customers comply with the Company’s credit approval process.

7. Business Reporting

• Prepare daily sales reports, sales forecasts, customer visit reports, and pipeline updates.
• Present quarterly business performance reports to Management.
• Analyze sales trends, market developments, and competitor activities, and recommend appropriate business strategies.
• Submit weekly sales and business development reports to Management to facilitate timely monitoring of sales performance, pipeline status, customer activities, and key business issues.
• Prepare and monitoring the monthly/annual sales budget and periodic sales forecasts against actual performance.
• Recommend improvements to sales processes, customer service, and business development activities.
• Participate in strategic planning, budgeting, and annual business planning exercises.
• Lead, coach, and develop the Sales & Customer Service team to achieve departmental objectives.
• Conduct performance reviews and identify training and development needs.
• Foster a high-performance, customer-focused, and results-driven culture within the team.

Qualifications & Requirements:

Bachelor’s Degree or Diploma in Business Administration, Marketing, Engineering, or a related field.

Minimum 5–8 years of experience in business development or sales, preferably in manufacturing, surface finishing, metal treatment, or related industrial sectors.

At least 3 years of managerial experience with a proven track record in achieving sales and profitability targets.

Strong business development skills with the ability to identify new opportunities, expand market share, and manage key customer accounts.

Good commercial and technical knowledge, including product costing, pricing strategies, profit margins, and contract negotiations.

Strong leadership, communication, negotiation, and customer relationship management skills.

Experience in sales forecasting, budgeting, performance reporting, and customer payment collection.

Results-driven, proactive, and capable of working independently and leading a team.

Proficient in Microsoft Office, particularly Excel and PowerPoint.

Good command of English and Bahasa Malaysia; Mandarin proficiency will be an added advantage.

Willing to travel locally and overseas when required.