Head of Business (Retail/Electronics/Corporate B2B)
Shah Alam, Malaysia | Posted on 10/06/2026
1. Strategic Leadership & Business Growth
- Develop and execute the overall Business & Education strategy in alignment with organisational objectives and long-term growth plans.
- Identify and capitalise on new opportunities across corporate, government, SME, and education sectors.
- Drive market expansion initiatives and develop long-term strategies to strengthen customer engagement and business growth.
- Leverage national digital transformation and technology modernisation initiatives to identify new commercial opportunities.
- Develop strategies to strengthen the organisation's presence and competitiveness across enterprise and education markets.
2. Business Development & Sales
- Lead the achievement of annual sales, revenue, and profitability targets for the Business & Education segment.
- Develop and expand customer portfolios across corporate, government, education, and SME segments.
- Drive enterprise sales of technology devices, accessories, and in-house solutions to corporate and institutional customers.
- Identify and pursue large-scale projects, tenders, procurement opportunities, and strategic business initiatives.
- Develop and maintain strategic partnerships with vendors, distributors, technology providers, and other business partners.
- Build a strong and sustainable sales pipeline to support continued revenue growth.
3. Key Account & Stakeholder Management
- Build and maintain strong relationships with senior decision-makers, including C-level executives, government agencies, school principals, university leaders, and other institutional stakeholders.
- Lead strategic account acquisition, retention, and expansion initiatives.
- Oversee major customer relationships and ensure strong account development and engagement.
- Lead commercial negotiations, tenders, contracts, and enterprise agreements.
- Ensure a consistently high level of customer experience and service delivery across key accounts.
4. Public Sector & Education Engagement
- Develop and strengthen relationships with government agencies, public sector organisations, government-linked institutions, schools, universities, and educational bodies.
- Lead the management of public sector procurement processes, tenders, framework agreements, and institutional requirements.
- Identify opportunities arising from government and education technology initiatives.
- Drive successful implementation of education and institutional projects while ensuring alignment with customer and contractual requirements.
- Lead, mentor, and develop the Business & Education sales team to achieve commercial and strategic objectives.
- Establish clear performance objectives, KPIs, and accountability across the team.
- Build a collaborative, customer-centric, and results-oriented culture.
- Identify capability gaps and implement appropriate coaching and development initiatives.
- Develop talent pipelines and succession plans to support the long-term growth of the function.
- Manage budgets, forecasts, revenue performance, and profitability for the Business & Education division.
- Monitor sales pipeline, business performance, margins, and operational efficiency.
- Track customer credit terms and ageing receivables to ensure timely collection and minimise bad debt exposure.
- Ensure compliance with procurement requirements, contractual obligations, and institutional processes.
- Analyse business performance and implement initiatives to improve commercial and operational effectiveness.
7. Marketing & Partnership Development
- Collaborate with Marketing teams to develop targeted campaigns, events, and initiatives for business and education segments.
- Represent the organisation at education conferences, trade exhibitions, industry forums, and relevant business events.
- Build strategic relationships with technology vendors, educational associations, corporate stakeholders, and industry partners.
- Identify opportunities to strengthen brand awareness and market positioning across enterprise and education sectors.
- Develop partnership initiatives that support customer acquisition, technology adoption, and long-term business growth.
Requirements
Job Requirements:
Education & Experience
- Bachelor's Degree in Business, Marketing, Information Technology , or a related discipline.
- An MBA or relevant postgraduate qualification would be an added advantage.
- Minimum 10 years of experience in business development, sales, commercial management, or a related field.
- At least 5 years of experience in a senior management or leadership capacity .
- Proven track record of managing significant revenue targets and delivering sustainable business growth.
- Strong experience engaging with government agencies, public sector organizations, and government-linked institutions .
- Demonstrated experience managing procurement processes, tenders, framework agreements, and strategic institutional relationships.
Commercial & Business Development Skills
- Strong strategic planning and commercial leadership capabilities.
- Proven expertise in enterprise sales, business development, and key account management.
- Strong understanding of corporate, government, SME, and education customer segments.
- Excellent negotiation and contract management skills.
- Strong financial acumen with the ability to manage budgets, forecasts, profitability, and commercial performance.
- Ability to identify market opportunities and translate them into actionable business strategies.
- Strong understanding of technology solutions and digital transformation initiatives would be advantageous.
Leadership & Stakeholder Management
- Proven ability to lead, coach, and develop high-performing sales teams.
- Strong stakeholder management skills with the ability to engage effectively with C-level executives, government officials, institutional leaders, and business partners.
- Excellent communication, presentation, influencing, and relationship-building skills.
- Strong ability to operate within complex stakeholder environments and navigate lengthy procurement and decision-making processes.
- Results-oriented, commercially driven, and highly accountable.