Position Summary
The Business Development Manager is responsible for exploring new market, driving revenue growth, and developing strategic customer relationships within the medical device and healthcare manufacturing sector. This role focuses on selling medical component parts to OEMs, contract manufacturers, and healthcare equipment producers while leading marketing initiatives that strengthen brand positioning and generate qualified leads.
Key Responsibilities
- Sales Strategy & Execution
- Develop and implement strategic sales plans to achieve revenue and growth targets.
- Identify and pursue new business opportunities within medical device manufacturer OEMs, and distributors.
- Manage key accounts and build long-term partnerships with procurement and engineering teams.
- Lead contract negotiations, pricing strategies, and commercial agreements.
- Monitor sales performance metrics and prepare regular sales forecasts and reports.
- Marketing & Business Development
- Develop and execute integrated marketing strategies tailored to the medical components market.
- Conduct market research to identify industry trends, regulatory changes, and competitive positioning.
- Manage digital marketing, trade shows, technical presentations, and product launches.
- Collaborate with engineering and product teams to align messaging with technical capabilities.
- Customer & Industry Engagement
- Maintain strong relationships with decision-makers in medical device companies.
- Attend industry conferences and exhibitions.
- Represent the company in professional forums and networking events.
- Team Leadership
- Lead and mentor sales teams.
- Set performance targets and conduct periodic performance evaluations.
- Coordinate with operations and supply chain to ensure on-time delivery and customer satisfaction.
Performance Metrics (KPIs)
- Revenue growth percentage.
- New account acquisition rate.
- Customer retention rate.
- Gross margin improvement.
- Lead conversion rate.
- Market share growth.
Requirements
- Required Qualifications
- Bachelor's degree in Business, Marketing, Engineering, or related field (MBA preferred).
- 5—10 years of sales experience in medical components, medical devices, or precision manufacturing.
- Strong understanding of medical industry standards (ISO 13485, FDA compliance preferred).
- Proven track record of meeting or exceeding sales targets.
- Excellent negotiation, communication, and presentation skills.
- Key Competencies
- Strategic thinking and market analysis.
- Relationship management.
- Negotiation and contract management.
- Leadership and team development.
- Regulatory awareness.
- Data-driven decision making.