Business Development Lead- Malaysia

NPAworldwide; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

NPAworldwide is seeking a Business Development Lead International Markets for a Medical Devices company with a strong cardiovascular focus to drive international growth across Malaysia and beyond.

You will build distributor networks, tailor go-to-market strategies, and oversee regulatory and market access efforts while leading cross-functional teams to scale revenue and margins globally.

Qualifications

• Strong experience in Medical Devices, preferably within Interventional Cardiology, Cardiology, Radiology, or Cardiology Imaging.
• Demonstrated success in international business development/export sales.
• Proven experience building and managing distributor networks across multiple countries.
• Track record of successfully commercializing products and scaling international business.
• Good understanding of regulatory, reimbursement, and tendering pathways in international medical device markets.
• Experience leading a small team and working effectively across multiple geographies.

Responsibilities

• Own and deliver international revenue and gross-margin targets.
• Identify and prioritize new export markets based on market potential, competition, regulatory environment, and strategic fit.
• Develop and execute country/territory-specific go-to-market strategies.
• Build and strengthen key customer and distributor relationships across international markets.
• Lead international commercialization and expansion of the product portfolio.
• Structure pricing, incentives, credit terms, and commercial arrangements to drive profitable growth.

Skills

International sales

Distributor networks

Regulatory knowledge

Strategic planning

Cross-functional leadership

Medical devices

Job description

Job Description

Industry: Medical Devices / Interventional Cardiology

Location: Malaysia ; Anywhere in Malaysia

Function: International Business Development / Export Sales

Role Level: Leadership

About The Opportunity

My client is a Medical Devices firm are looking for an accomplished Business Development Lead International Markets to drive international growth for an established medical device organization with a strong presence in the cardiovascular/interventional space.

This is a high-impact role for someone who understands how to build markets, develop distributor networks, commercialize medical device portfolios, and scale international revenue across multiple countries.

The successful candidate will take ownership of international revenue and gross-margin targets while helping shape the company's long-term global expansion strategy.

Key Responsibilities

International Business Growth

• Own and deliver international revenue and gross-margin targets.


• Identify and prioritize new export markets based on market potential, competition, regulatory environment, and strategic fit.


• Develop and execute country/territory-specific go-to-market strategies.


• Build and strengthen key customer and distributor relationships across international markets.


• Lead international commercialization and expansion of the product portfolio.

Distributor & Channel Development

• Identify, evaluate, appoint, and manage strong distributors/channel partners across multiple countries.


• Build sustainable relationships with distributors, key accounts, and other strategic stakeholders.


• Structure pricing, incentives, credit terms, and commercial arrangements to drive profitable growth.


• Conduct regular business reviews and address performance, commercial, compliance, and credit-related issues.

Regulatory & Market Access

• Work closely with Regulatory Affairs and Quality teams to support product registrations and approvals across international markets.


• Coordinate requirements related to CE, MDR, ANVISA, local MOH and other country-specific regulatory pathways.


• Support market-entry strategies involving regulatory, reimbursement, and tendering requirements.

Commercial & Export Operations

• Collaborate with Supply Chain, Logistics, Finance, QA/RA, and other internal teams to ensure smooth order execution and timely shipments.


• Oversee key commercial aspects including pricing structures, LC-based transactions, forex considerations, export documentation, and incentives.

Market Intelligence & Growth Strategy

• Track competitor activity, market trends, pricing benchmarks, customer requirements, and emerging opportunities.


• Identify new markets, partnerships, and growth opportunities.


• Contribute to a 35 year international growth roadmap, including recommendations on product development, pricing, market entry, and local partnerships.

Qualifications

• Strong experience in Medical Devices, preferably within Interventional Cardiology, Cardiology, Radiology, or Cardiology Imaging.


• Demonstrated success in international business development/export sales.


• Proven experience building and managing distributor networks across multiple countries.


• Track record of successfully commercializing products and scaling international business.


• Good understanding of regulatory, reimbursement, and tendering pathways in international medical device markets.


• Experience leading a small team and working effectively across multiple geographies.


• Strong commercial acumen with excellent negotiation and stakeholder-management skills.


• Ability to engage effectively with distributors, strategic partners, senior management, customers, and KOLs

Why Is This a Great Opportunity

This is an opportunity to take a meaningful leadership role in the international expansion of a specialized medical device business. You will have the opportunity to build markets, shape commercial strategy, establish strategic partnerships, and directly influence the organization's global growth journey.

If you have successfully built international medical device markets and enjoy turning new geographies into sustainable businesses, we would be keen to speak with you.