Business Development Manager

Fu Hao Manufacturing (M) Sdn Bhd; Penang; On-site; MYR 60,000 - 110,000; Full time

Job summary

Fu Hao Manufacturing (M) Sdn Bhd seeks a proactive Business Development professional to identify and pursue new opportunities, develop customer relationships, and maintain a healthy pipeline from lead to award.

You will engage key decision-makers across procurement, engineering and management, build long-term accounts, and coordinate with internal teams to prepare competitive proposals and feasibility reviews.

Responsibilities

• Identify and pursue new opportunities
• Develop customer relationships and expand the customer base
• Maintain a healthy pipeline from lead to award
• Engage key decision-makers across procurement, engineering and management
• Coordinate with internal teams to prepare competitive proposals and feasibility reviews
• Support quotations and commercial discussions
• Ensure awarded projects are transitioned to program management teams
• Develop account penetration strategies to grow business across locations
• Promote integrated manufacturing capabilities to regional/global customers
• Maintain regular engagement with customers and prospects

Job description

Identify and pursue new business opportunities for Fu Hao through structured prospecting and market engagement.

Develop new customer relationships and expand the company’s customer base.

Generate and maintain a healthy pipeline of qualified opportunities.

Drive opportunities from initial contact through quotation and business award.

Establish direct engagement with key decision-makers across procurement, engineering, and management.

Consistently develop new leads through networking, referrals, and industry engagement.

Strategic Account Development

Build long-term relationships with key accounts and strategic prospects.

Develop a deep understanding of customer requirements and business drivers.

Identify opportunities for sustained and repeat business.

Support customers through early engagement and qualification stages.

Position Fu Hao as a reliable long-term manufacturing partner.

Develop account penetration strategies to expand business scope over time.

Group-Level Business Development

Identify opportunities that can leverage Fu Yu’s manufacturing sites in Malaysia, Singapore, and China.

Promote the Group’s integrated manufacturing capabilities to customers with regional or global requirements.

Coordinate with other sites to develop multi-location opportunities.

Support development of larger and more strategic group-level accounts.

Opportunity Development and Conversion

Take ownership of opportunities from lead generation to business award.

Work with internal teams to develop competitive proposals.

Support feasibility discussions and manufacturability reviews.

Drive progress in the sales cycle to maintain momentum.

Support commercial discussions and negotiations.

Ensure awarded projects are properly transitioned to program management teams.

Develop strong working relationships with customers.

Understand customer technical and commercial requirements.

Coordinate customer visits and discussions.

Support technical and commercial presentations.

Maintain regular engagement with customers and prospects.

Sales Planning and Execution

Develop and execute structured business development plans.

Maintain an active and accurate opportunity pipeline.

Provide regular updates on business development activities.

Track opportunities through each stage of development.

Support achievement of business development targets.

Monitor market developments and customer trends.

Identify emerging opportunities aligned with company capabilities.

Monitor competitor activities.

Provide feedback on customer needs and market conditions.

Support strategic planning initiatives.

Internal Collaboration

Work closely with engineering and operations teams to support opportunity development.

Coordinate feasibility assessments and costing activities.

Support quotation preparation and submission.

Ensure customer requirements are clearly communicated internally.

Support smooth handover of projects after award.