Business Development Manager

Sunwave Communications; Malaysia; On-site; MYR 90,000 - 150,000; Full time

Job summary

Sunwave Communications is seeking a Business Development and Marketing Manager to drive incubation and launch of new wireless ventures. You will own end-to-end packaging of connectivity solutions—from coverage and network infrastructure to vertical-specific offerings—and translate capabilities into sellable products.

You will lead market research, build partnerships, shape go-to-market strategies, and collaborate with product, engineering, and sales teams to enter global markets.

Qualifications

• 10+ years in telecommunications and wireless industries with business development, solutions and marketing exposure.
• Proven track record of identifying and developing new opportunities and building customer relationships from scratch.
• Deep expertise in at least 1–2 verticals (enterprise, industrial, public sector) with strong customer insight.

Responsibilities

• Drive new business incubation through market research, feasibility studies, and business model evaluations.
• Shape go-to-market solutions by packaging end-to-end wireless offerings and translating customer pain points into concepts.
• Build strategic partnerships with customers, operators, channel partners, and ecosystem stakeholders for POC deployments.
• Generate market intelligence with international research plans; analyze market dynamics and competition for strategy.
• Lead cross-functional execution with product, engineering, and sales to ensure market entry.

Skills

Business development

Market research

Go-to-market strategy

Cross-functional leadership

Stakeholder management

Education

Bachelor's degree in Science/Engineering

Telecommunications major (preferred)

Job description

Sunwave is a global wireless infrastructure company with a comprehensive portfolio spanning DAS, Small Cells, Open RAN, Private Networks, Network CPE, and SATCOM. Backed by 30+ years of engineering heritage, we are a publicly listed company on the Shanghai Stock Exchange (SSE), providing strong financial stability and long-term commitment to our customers and partners. Our International Headquarters (IHQ) in Singapore is scaling rapidly, with business coverage across North America, South America, Europe, and Asia-Pacific.

The Role

We are looking for a Business Development and Marketing Manager to lead in identifying, incubating, and launching the business ventures in the wireless communications sector. You will own the end-to-end packaging of innovative connectivity solutions—from coverage and network infrastructure to vertical-specific offerings—and turn technical capabilities into deployable, sellable products. This role is pivotal in driving Sunwave's expansion across global markets.

What you'll do:

• Drive New Business Incubation: Lead market research, feasibility studies, and business model evaluations to identify and incubate 0-to-1 opportunities in the wireless connectivity space.
• Shape Go-to-Market Solutions: Own the packaging of end-to-end wireless solutions (coverage, private networks, vertical-specific offers), translating customer pain points into solution concepts, reference architectures, and commercial models.
• Build Strategic Partnerships: Identify and engage potential customers, telecom operators, channel partners, and ecosystem stakeholders to drive Proof of Concept (POC) deployments and pilot implementations.
• Generate Market Intelligence: Develop and execute international market research plans; produce detailed analysis reports on market dynamics, trends, and competitive landscapes to inform market selection and solution competitiveness.
• Lead Cross-Functional Execution: Collaborate with product, engineering, and sales teams to ensure seamless solution development and market entry.

What we need:

• 10+ years of experience in the telecommunications and wireless industry, with a blend of business development, solutions, and marketing exposure.
• Proven track record of identifying and developing new business opportunities and building customer relationships from scratch.
• Deep expertise in at least 1-2 key verticals (e.g., enterprise, industrial, public sector) with a strong ability to understand diverse customer business scenarios.
• Solid understanding of the global enterprise wireless market ecosystem, key players, and business models (DAS, Private Networks, AIO/SATCOM).
• Strong market insight and an innovative mindset with the ability to spot trends and propose effective strategies.
• Bachelor's degree or above (Science/Engineering background preferred; Telecommunications major is a plus).
• Fluent in English (working language proficiency). Chinese language skills are highly preferred.