Business Development Manager

Sun Round Technology (Malaysia) Sdn Bhd; George Town; On-site; MYR 60,000 - 100,000; Full time

Job summary

Sun Round Technology (Malaysia) Sdn Bhd is seeking a Business Development Manager to drive growth by identifying opportunities, expanding the customer base, and shaping strategic partnerships in Malaysia's manufacturing sector.

You will develop sales strategies, manage key client relationships, and lead cross-functional teams to achieve revenue targets while monitoring market trends and aligning with company objectives.

Qualifications

• Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 3–5 years of relevant experience in business development, sales, account management, or related commercial role.
• Experience in a managerial, supervisory, or business leadership role is preferred.
• Experience in manufacturing, B2B sales, or technical product sales is an advantage.

Responsibilities

• Identify, develop, and pursue new business opportunities to expand the company's market presence and customer base.
• Develop and implement business development and sales strategies to achieve revenue targets.
• Generate new leads through market research, networking, cold calling, client visits, referrals, and industry events.
• Build and maintain strong relationships with key customers, business partners, and stakeholders.
• Coordinate with internal departments to ensure customer requirements are communicated and fulfilled effectively.

Skills

Business development

Sales strategy

Leadership

Negotiation

CRM familiarity

Communication

English & Malay

Education

Bachelor's/Diploma in Business/Marketing/Sales

Tools

CRM systems

MS Office

Job description

The Business Development Manager is responsible for driving business growth by identifying new business opportunities, expanding the company's customer base, developing strategic partnerships, and implementing effective sales strategies to achieve revenue and profitability targets. The role also involves managing key customer relationships, monitoring market trends, and coordinating with internal departments to support the company's business objectives.

1. Job Scope & Responsibilities

A. Business Development & Sales Growth

• Identify, develop, and pursue new business opportunities to expand the company's market presence and customer base.
• Develop and implement business development and sales strategies to achieve company revenue targets.
• Generate new leads through market research, networking, cold calling, client visits, referrals, and industry events.
• Identify potential customers, target industries, and new market segments.
• Prepare and present business proposals, quotations, sales presentations, and commercial offers.
• Follow up on quotations, negotiate commercial terms, and convert business opportunities into confirmed orders.
• Develop existing accounts to increase sales revenue and promote long-term business growth.

B. Customer Relationship Management

• Build and maintain strong relationships with key customers, business partners, and stakeholders.
• Understand customer requirements and recommend suitable products or services.
• Manage customer enquiries, quotations, negotiations, and business-related issues professionally.
• Conduct regular customer visits and follow up on business opportunities to maintain customer satisfaction.
• Work closely with internal departments to ensure customer requirements are communicated and fulfilled effectively.

C. Market Research & Business Strategy

• Conduct market research to identify industry trends, customer demands, competitor activities, and potential growth opportunities.
• Evaluate new markets, target customers, and potential strategic partnerships.
• Develop business plans and recommend strategies to improve market positioning and increase revenue.
• Monitor market developments and provide relevant business intelligence and recommendations to management.
• Achieve monthly, quarterly, and annual sales revenue and business development targets.
• Monitor sales pipelines, quotation conversion rates, sales performance, and revenue forecasts.
• Prepare regular sales reports, business development updates, and performance analyses for management review.
• Track sales performance against targets and implement corrective actions where necessary.
• Monitor sales profitability and ensure commercial proposals comply with company policies and pricing guidelines.

E. Team Leadership & Cross-Functional Coordination

• Lead, supervise, and motivate the business development or sales team to achieve individual and departmental targets, where applicable.
• Establish team objectives and KPIs, monitor performance, and provide coaching and guidance.
• Coordinate with Sales, Marketing, Operations, Finance, and Customer Service to support business development activities.
• Work with relevant departments to address customer requirements and resolve business-related issues.
• Share market insights and business opportunities with management and relevant teams.

F. Strategic Partnerships & Management Support

• Identify and develop strategic partnerships, distributors, agents, and other business alliances where relevant.
• Explore opportunities for business expansion, new customer segments, and long-term commercial growth.
• Prepare business plans, sales forecasts, and strategic recommendations for management review.
• Perform other related duties as assigned by management.

2. Job Requirements

A. Education & Experience

• Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 3–5 years of relevant experience in business development, sales, account management, or a related commercial role.
• Previous experience in a managerial, supervisory, or business leadership role is preferred.
• Experience in the manufacturing industry, B2B sales, or technical product sales will be an advantage.
• Proven track record of achieving sales targets and developing new business opportunities.
• Strong business development, sales negotiation, and closing skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to identify market opportunities, develop customer relationships, and generate revenue.
• Strong leadership, planning, analytical, and problem-solving skills.
• Good understanding of sales performance, pricing, profitability, and business development strategies.
• Proficient in Microsoft Office applications; experience with CRM systems is an advantage.
• Self-motivated, proactive, commercially minded, and results-oriented.
• Good command of English and Bahasa Malaysia; additional languages are an advantage.

3. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following:

• Achievement of monthly, quarterly, and annual sales revenue targets.
• Number of new customers acquired and new accounts developed.
• Value of new business secured and confirmed orders obtained.
• Sales pipeline growth and quotation-to-order conversion rate.
• Gross profit margin and sales profitability.
• Customer retention, satisfaction, and repeat business.
• Development of new markets and strategic business partnerships.
• Team sales performance and productivity, where applicable.

4. Other Requirements

• Willingness to travel for customer visits, business meetings, exhibitions, and other business development activities when required.
• Possess a valid driving licence and own transport, if required for the role.
• Able to work independently, manage multiple priorities, and collaborate effectively with internal and external stakeholders.
• Willing to work towards business development targets and contribute to the company's long-term growth.