Senior Executive, Marketing

Olympus Corporation; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

Olympus Malaysia is seeking a commercially driven Senior Marketing Executive to support the growth of our medical device portfolio. You will develop and execute marketing strategies, manage product lifecycles, drive clinical adoption, and support product launches while building strong relationships with healthcare professionals and key opinion leaders.

Collaborating with Sales, Regulatory Affairs and Regional Marketing, you will monitor market trends, plan budgets, and ensure compliant,

Qualifications

• Bachelor's degree in Life Sciences, Biomedical Sciences, Healthcare, Marketing, Business, or related field.
• Minimum 3–5 years of experience in medical device, healthcare, pharmaceutical, lifescience instruments or surgical product marketing.
• Experience in surgical devices, energy devices, or operating room solutions is highly preferred.
• Strong understanding of B2B healthcare environments, hospital purchasing processes, and customer engagement.
• Proven experience in product management, product launches, and marketing strategy execution.

Responsibilities

• Develop and execute marketing plans for our product portfolio.
• Manage product lifecycle activities including product launches, upgrades, and phase-outs.
• Monitor sales performance, market trends, and competitive activities.
• Support forecasting, pricing strategies, and inventory planning.
• Drive product positioning and value proposition development.
• Conduct market, customer, and competitor analysis to identify growth opportunities.
• Gather customer insights and market feedback to support strategic decision-making.
• Monitor industry trends, healthcare policies, and market developments.
• Plan and execute marketing campaigns to support business growth and product adoption.
• Develop marketing materials including brochures, sales presentations, digital content, and promotional tools.
• Lead product launch activities and commercialization plans.
• Track marketing effectiveness and recommend improvement actions.
• Manage marketing budgets and ensure effective utilization of resources.
• Build and maintain strong relationships with surgeons, nurses, healthcare professionals, and key opinion leaders.
• Coordinate and support product demonstrations, symposiums, conferences, exhibitions, scientific meetings, and other marketing-related events.
• Work closely with KOLs and clinical stakeholders to promote product awareness and support product adoption.
• Partner closely with the Sales team to achieve business objectives.
• Conduct product training and marketing updates for sales personnel.
• Develop competitive comparison tools and sales support materials.
• Support customer visits, product evaluations, and business development activities.
• Collaborate with Regulatory Affairs, Supply Chain, and Regional Marketing teams to ensure successful execution of marketing initiatives.

Skills

Analytical skills

Presentation skills

Communication skills

Healthcare market knowledge

Strategic thinking

Education

Bachelor's degree in Life Sciences, Biomedical Sciences, Healthcare, Marketing, Business, or related field

Tools

Microsoft Excel

PowerPoint

Job description

We are seeking a commercially driven and customer-focused Senior Marketing Executive to support the growth of Olympus Malaysia. This role is responsible for developing and executing marketing strategies, managing product portfolios, driving clinical adoption, supporting product launches, and building strong relationships with healthcare professionals and key opinion leaders (KOLs).

The successful candidate will work closely with Sales team, Regulatory Affairs, and Regional Marketing teams to increase market share, strengthen customer engagement, and achieve business objectives.

Key Responsibilities

• Develop and execute marketing plans for our product portfolio.
• Manage product lifecycle activities including product launches, upgrades, and phase-outs.
• Monitor sales performance, market trends, and competitive activities.
• Support forecasting, pricing strategies, and inventory planning.
• Drive product positioning and value proposition development.
• Conduct market, customer, and competitor analysis to identify growth opportunities.
• Gather customer insights and market feedback to support strategic decision-making.
• Monitor industry trends, healthcare policies, and market developments.

Marketing & Commercial Execution

• Plan and execute marketing campaigns to support business growth and product adoption.
• Develop marketing materials including brochures, sales presentations, digital content, and promotional tools.
• Lead product launch activities and commercialization plans.
• Track marketing effectiveness and recommend improvement actions.
• Manage marketing budgets and ensure effective utilization of resources.

Events Management & KOL Engagement

• Build and maintain strong relationships with surgeons, nurses, healthcare professionals, and key opinion leaders.
• Coordinate and support product demonstrations, symposiums, conferences, exhibitions, scientific meetings, and other marketing-related events.
• Work closely with KOLs and clinical stakeholders to promote product awareness and support product adoption.
• Partner closely with the Sales team to achieve business objectives.
• Conduct product training and marketing updates for sales personnel.
• Develop competitive comparison tools and sales support materials.
• Support customer visits, product evaluations, and business development activities.
• Collaborate with Regulatory Affairs, Supply Chain, and Regional Marketing teams to ensure successful execution of marketing initiatives.

Compliance & Governance

• Ensure all marketing activities comply with company policies, industry regulations, and ethical standards.
• Maintain accurate documentation and reporting of marketing activities.

Requirements:

• Bachelor's Degree in Life Sciences, Biomedical Sciences, Healthcare, Marketing, Business, or a related field.
• Minimum 3 to 5 years of experience in medical device, healthcare, pharmaceutical, lifescience instruments or surgical product marketing.
• Experience in surgical devices, energy devices, or operating room solutions is highly preferred.
• Strong understanding of B2B healthcare environments, hospital purchasing processes, and customer engagement.
• Proven experience in product management, product launches, and marketing strategy execution.
• Strong analytical, presentation, and communication skills.
• Current working rapport with KOLs in healthcare sector is preferred.
• Proficiency in Microsoft Office applications, especially Excel and PowerPoint.
• Willingness to travel within Malaysia when required.