Business Development (FMCG Retail)

Smells Good Holdings Sdn Bhd; Kuala Lumpur; Hybrid; MYR 60,000 - 110,000; Full time

Benefits offered by this job

Hybrid working 2 days from home

Health & medical coverage

Monthly product freebies

Job summary

Smells Good Holdings Sdn Bhd is sourcing a hands-on sales professional to drive in-store visibility and activation across our retail accounts in Malaysia. You will negotiate shelf presence, manage day-to-day relationships with buyers and store managers, and own the promotional calendar and stock-in processes to ensure strong market presence.

You will track sell-in and forecast demand, translate data into action, and coordinate promotions with distributors and trade partners across channels.

Qualifications

• Minimum 1 year in trade sales, retail, or key account work in FMCG / personal care / consumer goods.
• Strong negotiation and in-store activation skills.
• Ability to read sell-through reports and act on data.
• Fast on execution with a pragmatic, results-driven mindset.

Responsibilities

• Drive in-store visibility and activation across retail accounts.
• Negotiate shelf presence, secondary placements, gondolas, conurses and cashier activations.
• Deploy and manage promoters where it counts to boost visibility.
• Run day-to-day with retail and trade partners across buyers, category managers and store managers.
• Own the promotional calendar, listings, stock-in, and ongoing negotiations.
• Build a simple annual account plan with promo calendar, trade terms and growth targets.
• Track sell-in and forecast to ensure stock matches demand.
• Monitor sell-out at store level and flag underperforming SKUs early.
• Prepare accounts for rollout of new channels (modern trade, pharmacy, minimarket, general trade).
• Handle B2B and general-trade accounts, including distributor pilots.

Skills

Negotiation

In-store visibility

Key account management

Forecasting & analytics

Job description

About Us: Smells Good Holdings Sdn Bhd is a local personal care company, home to Bath Garden, known for premium affordable scented body care products (available on TikTok, Mr DIY, and Watson), and Love Maya, offering island-inspired scented body care.
Bath Garden: https://bathgarden.co
Love Maya: www.instagram.com/lovemaya.my / https://lovemaya.co

Responsibilities

Drive in-store visibility and activation

Negotiate and secure shelf presence, secondary placement, gondolas, concourse and cashier activations across our retail accounts.

Push for more and better visibility than our spend should buy. Deploy and manage promoters where it counts.

Manage accounts day to day

Run the day-to-day with our retail and trade partners across all levels of the account — buyers, category managers, and store managers.

Own the promotional calendar, range, stock-in, listings, and the steady requests and negotiations that keep us front and centre. Once the founder opens an account, you own the ongoing relationship and execution.

Own the account plan and business reviews

Build and run a simple annual plan per key account — promo calendar, trade terms, visibility goals, and growth targets — and review it regularly with the partner. Sit across the table with the buyer, walk the numbers, surface what's working and what isn't, and adjust.

Track sell-in, sell-out, and forecast

Manage sell-in and forecast accurately so stock matches demand — no overstock tying up cash, no stockouts losing sales.

Track sell-out at store level, know which stores and SKUs are moving, flag what isn't early, and act on it. Sell-out is how you know your work is working.

Prepare accounts and support rollout as the founder opens new channels — modern trade, pharmacy, minimarket, general trade. You handle the groundwork and execution behind each new door.

Handle B2B and general trade

Manage B2B orders and general-trade accounts, including early distributor pilots.

Requirement:

Minimum 1 year in trade sales, retail, or key account work in FMCG / personal care / consumer goods.

You know how to ask, negotiate, and push for in-store visibility.

You think in sell-through, not just tasks, you want to know whether what you did actually moved units.

Fast on execution. When something needs placing, fixing, or chasing in store, it happens in days.

Comfortable with numbers. You can read a simple sell-out report and act on it.

Top Reasons to work with Smells Good:

Hybrid Working Arrangement: 2 Days work from home

Health & Medical: Comprehensive wellbeing coverage including medical claims, dental, optical, and wellness perks like gym memberships or ClassPass — because your health goes beyond clinic visits.

Look Good, Feel Good: Enjoy fashion, hairstyling, and grooming perks to keep you looking fresh

Continuous Learning: Benefit from educational support to enhance your skills and grow your career

Quarterly & Annual Performance Bonuses: Your results don’t go unnoticed — expect meaningful quarterly rewards.

Monthly Freebies: Receive FREE company products every month to enjoy and share with friends/family

Home Sweet Home: We don’t just grow your career — we support your life milestones with RM10,000 towards your first home.