Marketing Executive (Affiliate)

Smells Good Holdings Sdn Bhd; Kuala Lumpur; Hybrid; MYR 60,000 - 96,000; Full time

Benefits offered by this job

Hybrid Work

Health benefits

Apple Macbook

Monthly freebies

Staff discount

Learning support

Home purchase grant

Job summary

Smells Good Holdings Sdn Bhd in Kuala Lumpur is seeking a dynamic Brand Marketing Specialist to drive affiliate marketing, brand activations, and cross-channel campaigns.

You will manage affiliate networks, collaborate with KOLs and partners, and support on-ground events, aiming to grow the brand presence and sales across social commerce platforms.

You’ll report to the Marketing Lead and thrive in a hybrid work setup, balancing strategic planning with hands-on execution and performance reporting.

Qualifications

• Minimum 2 years in affiliate marketing, digital marketing, campaign management or brand marketing.
• Familiar with TikTok Shop, Shopee Affiliate and other social commerce platforms.
• Good understanding of marketing campaigns, promotional mechanics and social media trends.
• Willing to attend on-ground events and activations when required.

Responsibilities

• Affiliate Marketing & Management: manage affiliates, develop relationships, briefs, track performance and prepare reports.
• Brand Campaign Activations: execute brand events and campaigns across online and offline channels, align with partners and stakeholders.
• Ad Hoc Brand Projects & Marketing Support: support marketing initiatives, coordinate with teams, own projects and meet deadlines.

Skills

Affiliate marketing

Digital marketing

Campaign management

Brand marketing

Tools

TikTok Shop

Shopee Affiliate

Social commerce platforms

Job description

About Us: Smells Good Holdings Sdn Bhd is a local personal care company, home to Bath Garden, known for premium affordable scented body care products (available on TikTok, Mr DIY, and Watson), and Love Maya, offering island-inspired scented body care.

Bath Garden: https://bathgarden.co

Love Maya: www.instagram.com/lovemaya.my / https://lovemaya.co

We’re seeking someone who’s passionate about brand storytelling — from KOL activations to social buzz — and ready to grow our Brand's presence across every touchpoint.

Responsibilities:

1. Affiliate Marketing & Management

Manage affiliates to drive brand awareness, engagement and sales conversion.

Develop and maintain strong relationships with affiliates & TAPs to encourage long-term collaboration and consistent content output.

Prepare and communicate affiliate content briefs, including brand guidelines, key selling points, campaign mechanics, promotional messages and posting schedules.

Monitor daily affiliate sales performance, track GMV contributions and identify top-performing affiliates.

Prepare weekly affiliate performance reports, including sales results, content performance and key insights.

Plan and execute affiliate campaigns, promotional initiatives, commission incentives and reward programmes to drive affiliate participation and sales growth.

Identify opportunities to improve affiliate performance, recruitment quality and overall sales contribution.

2. Brand Campaign Activations

Execute brand events, marketing campaigns and activations across online and offline channels.

Liaise with internal teams, external partners, KOLs and other stakeholders to ensure smooth campaign and event execution.

Provide on-site support and oversee event operations to ensure all activities run according to plan.

Monitor campaign and event performance, including participation, engagement, content collection and overall results.

Prepare post-event and campaign reports, highlighting key outcomes, user-generated content (UGC), learnings and areas for improvement.

3. Ad Hoc Brand Projects & Marketing Support

Support the execution of ad hoc brand initiatives, marketing projects, collaborations and promotional activities.

Coordinate with internal teams and external partners to ensure timely and effective project execution.

Take ownership of assigned projects and follow through on tasks to ensure deadlines and deliverables are met.

Stay adaptable and provide marketing support across different areas of the business whenever required.

Requirements:

Minimum 2 years of relevant working experience in affiliate marketing, digital marketing, campaign management or brand marketing.

Familiar with TikTok Shop, Shopee Affiliate and other social commerce platforms.

Good understanding of marketing campaigns, promotional mechanics and social media trends.

Willing to support and attend on-ground events and activations when required.

Top Reasons to work with Smells Good:

Hybrid Work: Enjoy the flexibility of working from home 2 days a week

Health & Wellness Benefits: Outpatient medical, over-the-counter medications, Classpass, Gym subscription, therapy sessions, and more to keep you fit and happy

Look Good, Feel Good: Fashion, hairstyling, and grooming perks to keep you looking fresh

Tech Perks: Apple Macbook for everyone to support your work.

Monthly Freebies: Receive FREE company products every month to enjoy and share with friends/family

Staff discount: Enjoy exclusive employee discounts on company products for yourself, friends, and family.

Continuous Learning: Benefit from educational support to enhance your skills and grow your career

Home Sweet Home: Receive RM10,000 when you purchase your first house