Marketing Executive

Smells Good Holdings Sdn Bhd; Kuala Lumpur; Hybrid; MYR 33,000 - 56,000; Full time

Benefits offered by this job

Hybrid Work

Health & Wellness Benefits

Look Good, Feel Good

Tech Perks: Apple Macbook

Monthly Freebies

Staff Discount

Continuous Learning

Home Sweet Home

Job summary

Smells Good Holdings Sdn Bhd, the Bath Garden and Love Maya brands, is seeking a brand marketing professional to manage KOLs, affiliates, and events in Kuala Lumpur. The role focuses on storytelling and growing brand presence across touchpoints in a fast-paced environment.

Requirements include a Diploma or Bachelor’s degree and at least 1 year in marketing, with fresh grads welcome. Enjoy hybrid work, wellness perks, and staff discounts as you help shape campaigns and collaborations.

Qualifications

• Diploma or Bachelor’s Degree in any related field.
• 1+ years of experience in marketing, preferably with KOL management background.
• Fresh graduates are encouraged to apply.

Responsibilities

• KOL & Creator Management: research, source, and manage creators/KOLs; end-to-end engagement; track performance.
• Affiliate Management: recruit and manage affiliates; brief on brand tone, promo mechanics, and posting schedule; track sales and provide weekly updates.
• Brand Events & Activations: organize events/activations; coordinate logistics and post-event recap.
• Ad Hoc Brand Projects: support additional brand campaigns and activations as needed; stay adaptable.

Skills

KOL management

Marketing

Education

Diploma/Bachelor's Degree

Job description

About Us: Smells Good Holdings Sdn Bhd is a local personal care company, home to Bath Garden, known for premium affordable scented body care products (available on TikTok, Mr DIY, and Watson), and Love Maya, offering island-inspired scented body care. Bath Garden: https://bathgarden.co Love Maya: www.instagram.com/lovemaya.my / https://lovemaya.co

We’re seeking someone who’s passionate about brand storytelling — from KOL activations to social buzz — and ready to grow our Brand's presence across every touchpoint.

Responsibilities:

KOL & Creator Management

Constantly research and source creators/KOLs that match Bath Garden’s vibe.

Manage end-to-end KOL engagement: scouting, liaising, negotiation, briefing, content timeline, approvals (if needed), product arrangement, invoice submission.

Track performance (reach, engagement, clicks, etc.) and share learnings to improve future activations.

Affiliate Management

Recruit and manage affiliates who can help push conversion.

Brief affiliates on brand tone, promo mechanics, key messages, and posting schedule.

Track daily sales contributions and top performers; prepare weekly performance updates.

Plan and push out special promos, incentives, and rewards to keep affiliates active and motivated.

Brand Events & Activations

Organise brand events/activations for KOLs, collaborations, and affiliates (online or on-ground).

Coordinate logistics: guest list, venue/vendor coordination, run-of-show, product setup, and on-site support.

Do post-event recap (results, content collected/UGC, what worked, what to improve).

Ad Hoc Brand Projects

Support any ad hoc brand-related initiatives, campaigns, or activations as needed.

Be adaptable to help where needed to ensure smooth brand execution.

Requirements:

Diploma or Bachelor’s Degree in any related field

Minimum 1 years of experience in marketing, preferably with KOL management background, however fresh graduates are encouraged to apply

Strong organizational and multitasking skills

Able to multitask in a fast paced environment

Top Reasons to work with Smells Good:

Hybrid Work: Enjoy the flexibility of working from home 2 days a week

Health & Wellness Benefits: Outpatient medical, over-the-counter medications, Classpass, Gym subscription, therapy sessions, and more to keep you fit and happy

Look Good, Feel Good: Fashion, hairstyling, and grooming perks to keep you looking fresh

Tech Perks: Apple Macbook for everyone to support your work.

Monthly Freebies: Receive FREE company products every month to enjoy and share with friends/family

Staff discount: Enjoy exclusive employee discounts on company products for yourself, friends, and family.

Continuous Learning: Benefit from educational support to enhance your skills and grow your career

Home Sweet Home: Receive RM10,000 when you purchase your first house