Senior Executive, Category Trade Marketing (FMCG)

Lam Soon Edible Oils Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Generous bonus payout

Comprehensive medical & insurance

Monthly free company products

Bursary/Education support for staff

Staff purchase

Long service awards

Learning & Development

And more to come….

Job summary

Lam Soon Edible Oils Sdn Bhd is seeking a Senior Executive for Category Trade Marketing. You will drive data-backed category strategies, support trade activations, and oversee planogram execution across key accounts and retailers.

The role emphasizes analysis, merchandising, and collaboration with Brand Marketing and sales teams to optimize promotions and shelf presence.

Qualifications

• Minimum 3 years of FMCG experience in Trade Marketing or Category Management.
• Bachelor’s degree in Business Studies, Marketing, or equivalent.
• Proficient in Space Management software (e.g., Nielsen’s tools).
• Strong communication, interpersonal and presentation skills.
• MS Office proficiency (Excel, Word, PowerPoint).

Responsibilities

• Analyze Scan Data and produce monthly topline reports and trends.
• Develop category strategies and plan promotions with Key Account team.
• Design and roll out MSM and POSM; ensure visual consistency.
• Monitor KPIs, create post-activation analyses, and planogram guidance.
• Train Sales and Merchandising teams on tools and shelf presence.

Skills

Data analysis

Category strategy

Trade marketing

MS Office

Education

Bachelor’s degree in Business/Marketing or equivalent

Tools

Space Management software

Job description

Senior Executive, Category Trade Marketing (FMCG)

Are you a results-oriented strategist with a passion for FMCG Trade Marketing and Category Management? We're looking for a sharp, data-driven individual to join our team and become a key player in maximizing the performance of our Lam Soon Edible Oils - Household & Personal Care Brands.

Key Responsibilities: What You'll Be Driving :

Your role is critical to commercial success, focusing on three major pillars:

1. Data Analysis and Category Strategy

Become the Insight Expert: Analyze Scan Data (Nielsen, Kantar, EPOS) to produce monthly topline reports and in-depth performance trends (e.g., pack type, pricing elasticity, competitive promotion timing).

Recommend Growth Strategies: Conduct Category Reviews for key accounts, using data to recommend customized strategies that enhance category growth and optimize promotion timing and mechanics with the Key Account team.

Support Brand Marketing: Provide quarterly category and product insights to support Brand Marketing's strategic decisions.

2. Trade Marketing & In-Store Execution

Activation Flawlessness: Assist in executing customized trade and shopper activations (contests, roadshows, sampling) that align with retailers' promotion calendars and new product launches.

Merchandising Rollout: Design, roll out, and monitor Merchandise Storage Material (MSM) and Point-of-Sale Material (POSM), ensuring all materials are maintained and visually consistent with Brand Marketing creatives.

Performance Monitoring: Produce crucial monitoring reports and post-mortem analysis of trade activations to measure KPIs against targets.

Planogram Implementation: Provide expert Space Management advice to the Key Account team and retail chains based on scan data analysis.

Field Supervision: Work with Branches to supervise and monitor the monthly implementation and maintenance of all rolled-out planograms.

Training: Train the Sales and Merchandising forces on the proper usage of merchandising tools and best practices for shelf presence.

What We Are Looking For (Must-Haves)

We are seeking a candidate who meets the following mandatory qualifications and experience:

Experience: Minimum 3 years of experience in the FMCG industry in a role focused on Trade Marketing or Category Management.

Qualifications: Bachelor’s degree in Business Studies, Marketing, or its equivalent.

Technical Skill: Proficient in using Space Management software (e.g., Nielsen’s tools).

Communication: Possess excellent communication, interpersonal, and presentation skills, with the ability to interact effectively with stakeholders at all levels.

Computer Literacy: Proficient in MS Office (Excel, Words, PowerPoint).

Lam Soon is a household name in South East Asia, known for its quality products and strong brand management skills. With strong brands and extensive sales & distribution network, it is recognized as a major Fast Moving Consumer Goods (FMCG) player. From its beginnings, it has grown steadily over the years and today, it has operations in Singapore, Malaysia, Thailand and Vietnam.

Lam Soon Group business activities comprise of plantation/milling, refining of cooking oil to the manufacturing of margarine, specialty fats, soap and detergent and olechemicals. Our products are manufactured to the highest international standards including ISO 9002, ISO 14001, GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Points) awarded to its factories in Malaysia and Thailand. Besides our own brands, Lam Soon also provides contract manufacturing services, especially for soap.

Through its many FMCG brands, Lam Soon has cultivated a brand identity that focuses on such characteristics as integrity, trustworthiness, friendliness and approachability. We are continuously rejuvenating our brand portfolio and introducing new line extensions of the highest quality and attractive packaging design in response to evolving consumer trends.

As part of our commitment to progress and business growth, we would like to invite mature, highly motivated, committed and results-oriented professionals to join us.

Lam Soon is a household name in South East Asia, known for its quality products and strong brand management skills. With strong brands and extensive sales & distribution network, it is recognized as a major Fast Moving Consumer Goods (FMCG) player. From its beginnings, it has grown steadily over the years and today, it has operations in Singapore, Malaysia, Thailand and Vietnam.

Lam Soon Group business activities comprise of plantation/milling, refining of cooking oil to the manufacturing of margarine, specialty fats, soap and detergent and olechemicals. Our products are manufactured to the highest international standards including ISO 9002, ISO 14001, GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Points) awarded to its factories in Malaysia and Thailand. Besides our own brands, Lam Soon also provides contract manufacturing services, especially for soap.

Through its many FMCG brands, Lam Soon has cultivated a brand identity that focuses on such characteristics as integrity, trustworthiness, friendliness and approachability. We are continuously rejuvenating our brand portfolio and introducing new line extensions of the highest quality and attractive packaging design in response to evolving consumer trends.

As part of our commitment to progress and business growth, we would like to invite mature, highly motivated, committed and results-oriented professionals to join us.

Perks and benefits

• Generous bonus payout
• Comprehensive medical & insurance benefits
• Monthly free company products
• Bursary/Education support for staff and children
• Staff purchase
• Long service awards
• Learning & Development
• And more to come….