Branded Content Producer: Campaigns & Partnerships

ASTRO Holdings Behad; Malaysia; On-site; MYR 90,000 - 150,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a dynamic Brand Partnerships & Revenue Integration professional to act as the main liaison between AMS and brand partners, translating deliverables into executable plans.

You will lead end-to-end campaign development across TV, radio, digital, and on-ground platforms, coordinating with internal teams to ensure timely delivery and alignment with commercial objectives. Strong stakeholder skills and English proficiency are essential.

Qualifications

• Bachelor's degree in Business Management, Marketing, Communications or equivalent.
• Experience in creative/media agencies or broadcast companies recommended.
• Strong stakeholder management and collaboration skills.
• Excellent interpersonal and communication skills; ability to work under pressure and tight deadlines.

Responsibilities

• Act as the primary liaison between AMS and brand partners, ensuring deliverables are translated into execution plans.
• Ensure all commercial agreements are fulfilled in full, including scope, timelines and value commitments.
• Identify opportunities to enhance partner value beyond agreed deliverables and support revenue growth through sponsorships and branded content.
• Lead end-to-end campaign development and execution across TV, radio, digital, social, and on-ground platforms.
• Coordinate across internal teams and external stakeholders to ensure seamless delivery and alignment with objectives.
• Bridge communications between AMS, Astro Shaw creative, production and marketing, and partners; manage expectations and timelines.
• Translate partnership objectives into compelling, content-led storytelling; ensure branded content integrates with Astro Shaw IP.
• Drive adoption of innovative formats and explore cost optimisation while maintaining creative output.
• Track KPIs and support reporting on campaign outcomes and partner value delivery.

Skills

Brand partnerships

Stakeholder management

Campaign management

Cross-functional collaboration

Education

Bachelor's Degree

Job description

Astro Malaysia Holdings Berhad is seeking a dynamic Brand Partnerships & Revenue Integration professional to act as the main liaison between AMS and brand partners, translating deliverables into executable plans.

You will lead end-to-end campaign development across TV, radio, digital, and on-ground platforms, coordinating with internal teams to ensure timely delivery and alignment with commercial objectives. Strong stakeholder skills and English proficiency are essential.