Associate, Creative Content Production

Astro; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astro Malaysia is seeking an experienced professional to lead brand partnerships and revenue integration. You will act as the primary liaison between Astro Media Solutions and brand partners, translating agreements into executable plans and driving sponsorships, branded content, and cross-platform campaigns.

The role requires strong stakeholder management, English communication, and a keen interest in film and local content.

Qualifications

• Bachelor's Degree in Business/Marketing/Media or equivalent.
• Experience in creative/media agency or broadcast environment recommended.
• Strong stakeholder management and collaboration with clients/partners.
• Excellent communication and awareness of digital space trends.

Responsibilities

• Bridge communication between AMS, Astro Shaw creative, production and marketing, and partners.
• Lead end-to-end execution of branded campaigns across TV, radio, digital, and on-ground platforms.
• Ensure commercial agreements are fulfilled including scope, timelines and value commitments.
• Identify opportunities to enhance partner value beyond deliverables and optimize cost with creative output.

Skills

Brand partnerships

Stakeholder management

Communication skills

Team player

Education

Bachelor's Degree

Job description

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

Job Responsibilities

KEY RESPONSIBILITIES:

• Brand Partnerships & Revenue Integration:
• Act as the primary liaison between Astro Media Solutions (AMS)KEY and brand partners, ensuring all partnership deliverables are clearly translated into execution plans
• Ensure all commercial agreements are fulfilled in full, including scope, timelines, and value commitments
• Identify opportunities to enhance our films and partner value beyond agreed deliverables
• Support revenue growth through effective execution of sponsorships and branded content
• Campaign Development & Execution:
• Lead end-to-end execution of branded campaigns across TV, Radio, digital, social, and on-ground platforms
• Develop execution frameworks and timelines aligned with partnership agreements
• Coordinate across internal teams and external stakeholders to ensure seamless delivery
• Ensure campaigns are delivered on time, on brief, and aligned with both creative and commercial objectives
• Cross-Functional Coordination & Governance:
• Bridge communication between AMS, Astro Shaw creative, production and marketing, and partners to ensure alignment
• Manage expectations across stakeholders and ensure clarity on deliverables and timelines
• Proactively resolve execution gaps or misalignments
• Establish workflows to improve efficiency and reduce risks
• Content Strategy & Branded Storytelling:
• Translate partnership objectives into compelling, content-led storytelling
• Ensure branded content integrates seamlessly with Astro Shaw IP while maintaining quality & support development of multi-platform content
• Innovation & Content Development
• Drive adoption of innovative formats (e.g. Chop Chop Chop, hybrid formats)
• Identify opportunities to optimise cost while maintaining creative output
• Explore new approaches to enhance campaign effectiveness
• Performance & Commercial Delivery
• Drive KPIs including revenue realisation, cost defray, and ADEX contribution
• Track and optimise campaign performance
• Support reporting on campaign outcomes and partner value delivery
• Non Monatery Partnerships:
• Strategic Co-Marketing: Scaled brand awareness by negotiating "zero-dollar" audience swaps and cross-promotional campaigns, securing high-value impressions without additional marketing spend.
• IP & Asset Optimization: Enhancing brand equity by packaging proprietary IP for strategic integrations and co-branded product developments that increases overall market value
• Audience Engagement: Design and execute immersive co-branded experiences—ranging from digital activations to physical events that significantly raises audience awareness & engagement

Requirements

• Candidate must possess at least a Bachelor's Degree. Preferably in Business Management, Marketing, Mass Communication, Advertising/Media or equivalent
• Previous experience in creative/media agency, broadcast companies with exposure to multimedia is recommended
• Possess stakeholder management skills and ability to collaborate with various stakeholders/ clients/ partners
• A team player with strong communication skills and a through grasp of the competitive landscape, strong news judgement and an awareness of in-trend news/activities in the digital space.
• Flexible, quick thinking, eneretic and able to work independently under pressure while maintaining attention to detail
• Have a keen interest in the film industry and interest to learn more about locally produced content
• Excellent interpersonal skills.
• Able to perform well under tight deadlines and easily adaptable to change.
• Strong command of English - Written and spoken