Brand Manager

MAMEE-Double Decker (M) Sdn Bhd; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

MAMEE-Double Decker (M) Sdn Bhd in Malaysia is seeking a Brand Marketing Manager to drive international growth. You will partner with Sales to develop strategies, programs, and digital campaigns that strengthen brand image across markets.

The role requires a bachelor degree in Marketing, at least five years in FMCG brand management, and experience with NPD. You will work with cross-functional teams, agencies, and suppliers to deliver compelling launches and ROI.

Qualifications

• Bachelor degree in Marketing or related field.
• At least 5 years in Brand Management/consumer marketing (FMCG).
• Experience in New Product Development (NPD) required.
• Ability to coordinate with multiple stakeholders.

Responsibilities

• Develop and execute international marketing strategies and consumer communications.
• Create marketing programs and global activities to enhance brand image.
• Develop digital, social marketing and trade plans for launches.
• Manage advertising and promotional activities aligned with brand strategy.
• Provide growth strategies and brand ownership for goals.
• Collaborate with agencies and suppliers for impactful brand plans.
• Prepare brand performance and sales reports.

Skills

Brand management

Consumer marketing

Analytical skills

NPD

Stakeholder management

Digital marketing

Education

Bachelor degree in Marketing or related field

Tools

AC Nielsen

Kantar TNS

MWB

Job description

This role is to support key international markets, partnering the Sales team to ensure business and EBITDA growth.

• Develop, establish, and execute marketing strategies and consumer communication initiatives in the international market.
• Develop marketing programs and global activities to improve brand image.
• Develop disruptive best in class digital, social marketing and trade plans for brand execution and new brand launches.
• Demonstrate effective management of marketing, advertising and promotional activities to ensure consistency with brand strategy.
• Develop innovative growth strategies - take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Build brands rapidly, by ensuring the brand is relevant and speaks to the consumers at the heart of their lives and interest. Maximize Digital Marketing to ensure efficiency of spend while building relevance amongst consumers we speak to.
• Translate brand strategies into brand plans and go-to-market strategies.
• Identify business opportunities and key issues through market trends analysis, competitor reviews, sales data and market research results.
• Gather market intelligence - Monitor all key initiatives as well as key trends in the international market (category, consumer, competitor, customer).
• Maximizing the use of data tools to drill and ensure understanding of market & consumer (AC Nielsen, Kantar TNS, MWB).
• Anticipate bottlenecks, collaborate to create and evaluate productiveness and marketing initiatives ROI.
• Track A&P budgets and spends - towards maximizing gains and reducing costs.
• Prepare reports on brand performance and sales.
• Work closely with factory and R&D for product development, packaging and consumer testing to craft out opportunities and optimizing existing product mixes for launch in market.
• Establish effective working relationships with cross functional teams to develop Brand Building and Trade execution plans to be executed in market.
• Work closely with Agencies & Supplier to establish impactful brand plans for impactful execution in market.

Job Requirements:

• Candidate must possess a bachelor degree in Marketing or relevant studies.
• Minimum 5 years of work experience in Brand Management/ consumer marketing preferably from FMCG, with strong analytical skills and able to work in fast paced organization with multiple stakeholders.
• Experience or exposure in New product development (NPD) is a must.
• Able to work with multiple stakeholders.