Marketing Executive

Private Advertiser; Puchong; On-site; MYR 36,000 - 58,000; Full time

Job summary

Private Advertiser in Malaysia seeks a Marketing Executive to plan and execute ATL and BTL campaigns, coordinate vendors and logistics, and support product launches with research-driven insights.

The role involves collaborating with sales and brand teams, ensuring brand adherence, and tracking campaign performance to optimize outcomes. FMCG exposure is preferred, with 1–2 years of experience and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1-2 years of relevant marketing experience, preferably FMCG.
• Exposure to digital marketing and social media coordination is an advantage.
• Strong understanding of consumer behavior, market trends and competitor dynamics.

Responsibilities

• Assist in planning and executing ATL marketing activities (advertising, social media plan).
• Support BTL marketing activities (promotions, events, in-store activations).
• Coordinate vendors, logistics and material preparation for campaigns.
• Conduct market research and competitor analysis to gather insights.
• Collaborate with internal teams and external stakeholders to align marketing initiatives.
• Liaise with agencies, designers and printers to deliver materials on time.
• Track campaign performance and prepare reports for evaluation.
• Assist Brand Manager with documentation and reporting.

Skills

Communication skills

Coordination

Interpersonal skills

MS Office

Education

Bachelor's degree in Marketing

Tools

MS Office

Marketing tools

Job description

Assist in planning and executing ATL marketing activities (advertising, social media plan) and BTL marketing activities (promotions, events, in-store activations), taking responsibility for smaller tasks such as vendor coordination, logistics and material preparation.

Support new product development and launches through research and insight gathering, campaign execution, promotional activities and coordination with sales and brand teams.

Conduct market research, competitor analysis and market visits to gather insights on consumer behaviour, market trends and business opportunities.

Collaborate with internal teams and external stakeholders to align marketing initiatives with overall business goals.

Liaise with external vendors (e.g. agencies, designers, printers) to deliver marketing materials such as point-of-sale materials and digital assets on time.

Ensure all marketing materials and communications comply with brand guidelines.

Assist in tracking and reporting campaign performance, preparing reports for evaluation.

Handle marketing paperwork, documentation and reports to support the Brand Manager.

Perform any other tasks as assigned by the superior to support overall marketing operations.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field

1-2 years of relevant marketing experience, preferably in the FMCG industry

Exposure to digital marketing and social media coordination is an advantage

Strong understanding of consumer behaviour, market trends and competitor dynamics

Good communication, coordination and interpersonal skills to work effectively with internal teams and external stakeholders

Proficiency in Microsoft Office; familiarity with design or marketing tools is an advantage

Ability to work independently and collaboratively in a team-oriented environment

Able to work in a fast-paced, dynamic environment and manage multiple tasks simultaneously.