Marketing Manager (Global)

NASTY Holding; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

NASTY Holding is seeking a Marketing Manager in Petaling Jaya, Malaysia, to lead end-to-end marketing campaigns and drive growth across all sales channels. The ideal candidate will have 6-10 years of relevant experience in FMCG or lifestyle categories and a proven record of success managing distributor and retailer relationships.

This role involves defining marketing strategies, managing a high-performing team, and ensuring effective marketing execution. Candidates with strong leadership, communication skills, and relevant qualifications, like a Bachelor's degree in Marketing or Business, are encouraged to apply.

Qualifications

• 6-10 years of marketing, trade marketing, or consumer activation experience.
• Strong background in sell-in, sell-thru, and sell-out marketing.
• Proven success managing distributors and retailers.

Responsibilities

• Lead end-to-end marketing campaigns and trade activations.
• Define GTM strategies for product launches.
• Manage and mentor Marketing Executives.

Skills

Marketing experience

Trade marketing

Leadership

Budget management

Strong communication

Education

Bachelor's degree in Marketing, Business, or related field

MBA or equivalent advanced degree

Job description

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.

The Role

As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.

What Youll Do

Define GTM strategies for new product launches and brand campaigns.

Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.

Deliver integrated campaigns across offline, digital, and community platforms.

2. Trade Marketing & Retail Activation

Own the annual/seasonal trade activation calendar.

Develop POSM plans, merchandising strategies, and retailer incentive programs.

Support distributors and retail partners to maximize visibility and sales.

3. Consumer & Community Engagement

Build and grow audiences on Telegram, Instagram, and relevant communities.

Lead brand activations such as events, sampling, and partnerships.

Collaborate with ambassadors, KOLs, and partner networks for advocacy.

Manage and mentor Marketing Executives and a Copywriter.

Align marketing execution with creative, digital, and sales activation teams.

Work cross-functionally to ensure campaigns deliver measurable impact.

Monitor performance, consumer trends, and competitor activities.

Deliver monthly reviews with insights and recommendations.

Ensure strategies stay agile within FMCG and regulated industry dynamics.

What Youll Bring

610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).

Strong background in sell-in, sell-thru, and sell-out marketing.

Proven success managing distributors, retailers, and channel partners.

Budget management skills with commercial and ROI focus.

Leadership ability to grow and inspire a marketing team.

Excellent communication, presentation, and stakeholder management.

Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns.

Education & Qualifications

Bachelors degree in Marketing, Business, or related field.

MBA or equivalent advanced degree is a plus.

Certifications in digital marketing, analytics, or related fields are valued.

This position is for a subsidiary company within our group of companies.