Brand Manager/Assistant Brand Manager

The Arnott's Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

The Arnott's Group in Kuala Lumpur seeks a dynamic Brand/Category Leader to drive performance, growth, and strategic direction for assigned categories. You will translate consumer insights into actionable growth strategies across Product, Price, Place, Promotion, Packaging, and Proposition to stay ahead in the market.

Collaborating with Marketing and Commercial Directors, you will own end-to-end NPD, integrated campaigns, and cross-functional alignment with R&D, Supply Chain, and regional

Qualifications

• Bachelor's Degree in Business, Marketing, or a related discipline.
• At least 5 years of progressive experience within a Food/ FMCG environment.
• Proven track record in end-to-end NPD processes and cross-functional project management.
• Strong commercial acumen with the ability to analyze market information and translate insights into ideas.

Responsibilities

• Lead overall performance, growth and strategic direction of assigned categories.
• Develop and execute category strategies aligned with plans and drive sustainable growth.
• Lead end-to-end innovation and new product development pipelines with cross-functional partners.
• Develop and execute integrated ATL/BTL campaigns while managing external agencies and ROI.
• Influence internal stakeholders to ensure effective execution of business strategies.

Skills

Brand strategy

Category leadership

NPD processes

Market analysis

Education

Bachelor's degree in Business/Marketing

Job description

Summary of the role

You will lead the overall performance, growth, and strategic direction of assigned categories. Collaborating closely with the Marketing Manager and Commercial Director , you will be the driving force behind end-to-end brand planning, translating consumer insights into actionable growth strategies across all 6Ps (Product, Price, Place, Promotion, Packaging, and Proposition) to ensure market competitiveness.

What you’ll be doing

• Strategic Brand Leadership: Develop and execute category strategies aligned with company vision and annual operating plans, driving sustainable business growth.
• Innovation & NPD: Lead end-to-end innovation and new product development pipelines, working seamlessly with R&D, Supply Chain, and Regional/Global stakeholders.
• Integrated Campaigns & A&P: Develop and execute ATL, BTL, and consumer activation campaigns while managing external agencies and optimizing A&P investments for maximum ROI.
• Cross-Functional Alignment: Influence internal stakeholders across Trade Marketing, Sales, and Finance to ensure the effective execution of business strategies.
• Market Intelligence: Monitor consumer behavior, competitor activities, and shopper trends through regular market analysis and trade visits to identify actionable growth opportunities.

Requirements

• Bachelor's Degree in Business, Marketing, or a related discipline.
• At least 5 years of progressive experience within a Food/ FMCG environment, paired with a passion for commercial brand development.
• Proven track record in driving end-to-end new product development (NPD) processes and cross-functional project management.
• Strong commercial acumen with the ability to analyze market information, evaluate performance, and translate insights into actionable ideas.

Take ownership of an iconic FMCG portfolio where your entrepreneurial mindset and end-to-end innovation strategies will directly shape our market leadership and consumer engagement across the region.