Brand Communications & Activations Lead

Setel; Kuala Lumpur; Hybrid; MYR 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid working

Leisure area

Casual dress

Snacks available

Inter-company sports

Job summary

Setel is seeking a highly experienced Manager II, Brand Communications & Activations to lead integrated brand campaigns, PR, activations, partnerships, and media planning. You will ensure a strong, consistent brand voice across channels and drive high-impact campaigns that raise awareness and engagement.

You will manage agencies and cross-functional teams, translate brand strategy into compelling narratives, and optimize media investments for measurable ROI.

Qualifications

• 10–12 years in brand communications and activations with 5+ years in a managerial role.
• Experience managing agencies, vendors, and cross-functional stakeholders.
• Strong execution, budgeting, and ROI measurement capabilities.

Responsibilities

• Develop and execute integrated brand communication strategies that align with brand and business goals.
• Lead end-to-end brand campaigns, thematic campaigns, and activations from concept to rollout.
• Own PR strategy, media relations, press materials, and crisis communication support.
• Plan and supervise on-ground and digital activations, events, and experiential marketing.
• Co-lead strategic brand partnerships with the social media team, ensuring on-brand value.

Skills

Brand communications

Activations

Media planning

PR/Comms

Budgeting

Stakeholder mgmt

Campaign management

Team leadership

Strategic thinking

Storytelling

Education

Bachelor's degree in Marketing

Master's degree or certifications

Job description

Setel is seeking a highly experienced Manager II, Brand Communications & Activations to lead integrated brand campaigns, PR, activations, partnerships, and media planning. You will ensure a strong, consistent brand voice across channels and drive high-impact campaigns that raise awareness and engagement.

You will manage agencies and cross-functional teams, translate brand strategy into compelling narratives, and optimize media investments for measurable ROI.